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Founder at BrainKraft
1. Have a clearly defined launch goal. A metric, a quantity, and a timeframe. "Sell as much as we can" is not a goal. 2. Have a launch leader. Succesful launches to launch by themselves.  3. Good product/market fit 4. Identify a good target market segment 5. Prepare your team 6. Prepare your...more
Head of Global Product Marketing at Airbnb
B2B   - The foundation of any successful launch is a compelling insight. This is especially true in B2B. To get to that golden nugget, even if you have a research group and/or an awesome, collaborative sales team - meet the customers. There is nothing like first-hand experience when it comes to...more