Establishing Product Marketing

2 Answers
Sarah Din
Sarah Din
Quickbase VP of Product MarketingFebruary 22
As a first PMM at any company you first want to establish your charter and define key areas of responsibilities based on company priorities. Based on that, you'd want to identify where the gaps are and build a hiring plan. If you are B2b, you likely need to support both product and sales effor......Read More
1110 Views
17 Answers
Gregg Miller
Gregg Miller
PandaDoc VP of Product Marketing & BrandOctober 8
30 days: Balance being an absolute sponge and learning by doing. Be a sponge by reading every doc you can get your hands on (enablement materials, case studies, team quarterly/annual plans, research studies, etc.), talking to as many prospects and customers as possible, and scheduling 1:1s with b......Read More
9868 Views
When thinking about adding new talent to your team, how do you structure focus areas like Customer lifecycle stage, Persona, Areas of the product and Functional expertise?
We only have one product at HoneyBook but PMM does a lot of different things, ie, lifecycle marketing, research, competitive, feature launches, etc.
9 Answers
Patrick Cuttica
Patrick Cuttica
Square Product Marketing LeadOctober 15
This will vary from company to company depending on what industry you’re in, the make-up of your product portfolio, what your go-to-market and sales strategy looks like (are you strictly enterprise-focused or SMB-focused? Do you sell across all segments? etc.), the overall stage of the company, a......Read More
1788 Views
2 Answers
Austin Carroll
Austin Carroll
Brex Sr. Product Marketing Manager, Financial ProductJanuary 25
I'm always looking for PMMs that are excited to be there. It seems small, but if they have done research on the company and (even if they have never worked in the industry/space before) can point to something in their background that shows me they have a true interest, that's a standout candidate......Read More
551 Views
2 Answers
Austin Carroll
Austin Carroll
Brex Sr. Product Marketing Manager, Financial ProductJanuary 26
These are some of my favorite interview questions. * What is your favorite product? * What interested you in this company/ space? * Walk me through [project/ launch] on your resume. What tactics did you use? What challenges did you face and how did you overcome them? I also like to gi......Read More
543 Views
What is your process for collecting user feedback?
Do you use ever use NPS or any other survey style?
9 Answers
Jasmine Jaume
Jasmine Jaume
Intercom Director, Product MarketingNovember 10
We collect feedback in various ways. We obviously use Intercom ourselves, so we get user feedback through conversations, responses to our announcement messages and conversation ratings, for example. We also do run NPS surveys, using survey apps integrated into our Messenger. Some of our product t......Read More
1223 Views
9 Answers
Christy Roach
Christy Roach
AssemblyAI VP of MarketingNovember 17
One of the biggest changes is that I find the relationship with the product team to be different in a product-led growth company. It’s a much closer partnership, focused on more than just launch moments but ongoing work, and shared metrics. When it comes specifically to the sales and marketing f......Read More
2737 Views
4 Answers
Alina Fu
Alina Fu
Microsoft Director, Copilot for Microsoft 365November 30
This one is challenging because I’ve witnessed year long integrations from newly acquired products into the overall strategy, and even then, it wasn’t “fully” absorbed into the main strategy. First, I would recommend looking at the reasons why this product came under the fold. What was the visio......Read More
1307 Views
11 Answers
Carrie Zhang
Carrie Zhang
Square Product LeadNovember 16
Great question. I always tell my team that as product marketers we are the bridge between product development and the broader marketing & sales teams. We focus relationship building and collaboration in 3 areas: 1. Product (development) team. At Square PMMs are embedded within the product t......Read More
4561 Views
17 Answers
Srini Sekaran
Srini Sekaran
Amazon Senior Product ManagerJune 7
Measuring sales success is unique to your organization but you can gauge general effectiveness by understanding the volume of opportunities, conversion rates, and productivity.  Volume of Opportunity Cross-selling, renewals, and upselling are more effective ways of generating revenue than acqu......Read More
1536 Views