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Establishing Product Marketing
How do you work with the cross functional teams? And what are the key goals and deliverables for each of the below? 1) PMM with Sales 2) PMM with CSM 3) PMM with Marketing 4) PMM with Product
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
When building a team, how would you ideally split responsibilities? By product line? By PMM function (CI, enablement, GTM, etc)?
How do you coordinate and work cross functionally with the product team to create commonly shared KPIs?
Any advice on KPIs tied to product launches?
Do you have any tips for developing a Product Marketing function in an org where the Product Management team hasn't been long established?
I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
How do you increase the Product Marketing function's ability to be a more strategic player in the company and not just the launch arm of the feature factory?