Establishing Product Marketing

6 answers
Do you simply have Product Marketers by product/portfolio? Do you have a release communications manager? Someone in sales enablement? What other roles exist in your product marketing teams today?
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3 answers
Any advice on KPIs tied to product launches?
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10 answers
16 answers
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I'm curious if you've observed the impact of adding a PMM to smaller organizations or if you think they're most impactful in larger organizations?
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9 answers