Stakeholder Management

For instance, I like Kapost's, Drift's, and Intercom's handbooks.

I've found that it's valuable to get feedback from 1-3 reps on a high-quality first draft, and sometimes, even the final version to ensure it will work for the team it's using it, but it often takes more time than I'd like

I have one stakeholder who really should only be an inform but is acting like a decision-maker, and the conflicting feedback I'm getting is prolonging the creation process 5x. I've also got a design team that needs a lot of handholding, which is difficult for me since it's not my specialty.

Specifically types of questions that work best to draw out the information you need.

Any tips for setting expectations and not losing team’s trust while ensuring we have a timeline to work towards?

I suppose with executive level comms, it's more obvious, but how do you manage work that's in-flight that requires as many as 5 PMs, in addition to analysts, designers, marketers, and more? How do you keep people "in the loop" at the right level of fidelity without opening up a can of worms and adding complexity? A DACI model is great, but has its limits.

This is especially a problem in smaller, owner-led companies who don't realize they need product marketing and/or an official launch process. Thanks!

How does this inform your core messaging, how do you enable sales to understand what makes you different/better, how do you know if it's working with your target buyers?

Do you see value in having both roles, e.g. Integrated team works more closely with the creative team on seasonal/holiday/brand campaigns whereas Product Marketing works more closely with the Product team on product launches, user research/insights, positioning strategy, etc. I have found it challenging for Product Marketing to own all of this, and often see different skill sets from marketers who are great at creative brand campaigns vs. PMMs who are skilled at positioning a new product and bringing it to market.

I've seen this quite a few times when it comes to brand related items both in terms of developing and brand keeping guidelines, as well as tone of voice where design has assumed they should have a stronger say.

The list of end-users with their details will allow us to target educational product content that will help them do their jobs better. We would like to engage them via such content and also the Product Managers will benefit a lot from this direct access to end-users.

Product Marketing is such a cross-functional role.