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Operating Partner at Unusual Ventures (former VP PMM @ Okta)
There’s basically one big one and that’s focusing too much on product/benefit and not enough on fitting the narrative into how a customer views their world, their priorities, and setting the table for the new world. There are all kinds of tools for salespeople to essentially become a consultative...more
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College
* Not leading with empathy – shouting about what your product is/does without putting it in the context of the users’/buyers’ actual problems and stating what business value/impact your product/solution will have for them. * Using jargon or hollow words/phrases like: integrates/integratio...more
Head of Global Product Marketing, Uber Eats for Merchants, Uber for Business, Uber Health at Uber
I love this question. Over the course of my career, I’ve seen inexperienced and experienced product marketers (including me) commit a variety of messaging capital “sins”. Here is my list of the top 3 messaging capital “sins” to avoid: 1. Starting with the WHAT This is perhaps the most common mi...more
Head of Product Marketing at Retool
Messaging is hard to get right. At its best, messaging is a clear and simple distillation of who you are, what you do, and why it matters. But in my experience, there are a few common themes that lead to missing the mark: 1. Trying to connect with too wide an audience. No messaging, no matter h...more