Building a Product Marketing Team
Consumer Product Marketing
Developer Product Marketing
Enterprise Product Marketing
Establishing Product Marketing
Growth Product Marketing
Industry Product Marketing
Influencing the C-Suite
Influencing the Product Roadmap
Partner Product Marketing
Platform and Solutions Product Marketing
Pricing and Packaging
Product Marketing 30/60/90 Day Plan
Product Marketing Career Path
Product Marketing / Demand Gen Alignment
Product Marketing Interviews
Product Marketing KPI's
Product Marketing Productivity Hacks
Product Marketing Skills
Product Marketing vs Product Management
Scaling Product Marketing
Self-Serve Product Marketing
SMB Product Marketing
Technical Product Marketing
Building a Product Marketing Team
If you haven't reached product market fit, then you don't have much to protect, to risk. That's a great position to experiment with your positioning :) Think of it as if you're searching to see what works - search in the problem and customer space. This means you need to figure out who you are go......Read More
How do you define product marketing? How do you measure success? What is your superpower? What do you wish I asked that I didn't? What's a brand you think is marketed poorly. Why? What would you do to improve it? Tell me about your favorite campaign, career win, or highlight. Why does that sp......Read More
What KPI's do you set and track for your product marketing team?
How do you measure success for a product launch?
It's important to set KPIs that directly tie to the overall business or organization's goals. My organization has a P&L so we have a revenue target that we must hit with assumptions around growth and retention for each product. I expect every PMM to understand how we're tracking against that grow......Read More
How does Notion bring about a differentiation between their B2B and B2C Product Marketing since there might be a lot of overlap of Personas and JTBD (Jobs to Be Done) across both?
I use notion personally and on the job, and I love it. But as a product marketer how would they tell the story to both sides of the coin, where it's the same user but their JTBD has changed.
Good question. Constant tension. Don't abandon the consumer, but focus on where do we make money (b2b). Find the right investments and channels that will support the consumer (community, influencer, social, specific time-relevant consumer campaigns like 'Back to School' or 'New Year Resolution......Read More
Expected: * Working with multiple timezones * Language barriers/poor translations * Cultural issues * Getting individuals to focus on the team dynamics so we can work as a global unit * Countries/regional teams coming up with their own narratives and strategies. Unexpected * Distr......Read More
How do you proactively identify areas of the business where PMM can add the most value and make the biggest impact?
i.e. do you have a few questions you keep in your back pocket or assumptions that you always test when assessing the business and choosing which things to pursue?
1. Is the business taking a product to market, trying to achieve product market fit, or accelerate demand? I recognize that some teams might say, "All 3!" but if you had to pick one, what's most important? 2. Based on the answer above, product marketing can flex towards supporting product vs.......Read More
What's the best way to split up responsibilities in a Product Marketing team within an Enterprise company?
Should PMMs be split into products, Regions, Projects, Teams, A mixture?
I've seen a bit of everything when it comes to the split of Product Marketing teams. At some companies it is done by product line, at others by industry, and some by customer segment. And I don't think there's a 'best' way to do it, honestly. It all depends on what makes sense for your company......Read More
The ‘product marketing skills’ question has been answered really well by a lot of others on Sharebird already so I will focus my answer specifically to the interview itself: I always look for candidates who have a strategic mindset and who can articulate what success in their current role look......Read More
Trick question! All my teams have been equally fantastic and I love them all the same. BUT I would say that one thing I focus on is trying to develop PMM teams that know how to collaborate. There's a lot of focus on "coverage" and areas of ownership -- but in all my teams I've forced matrices ......Read More
I'll tell you a few of the red flags that immediately turn me off a candidate: 1. too many "I" statements. PMM is so collaborative, so cross-functional...if you are making it sound like YOU did all this stuff on your own, either I fully doubt it, or in fact that tells me something was wrong. ......Read More