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Director of Product Management, Speech AI at Cisco

The above are great. A few more things to add on sales enablement 

- if you have channel partners, you should include them in your sales enablement plans. Include their feedback, usage, deals closed as well. 

- In sales training - depending on the levels of different sales folks, some may be able to call on to executive leaders while some call mid-level management - depends on their comfort and relationships. I would also group the sales team and serve up different types of trainings as well. 

- If you have a sales enablement leader, ideally you should work with them to map geos, accounts, sales leaders based on experience, so you can offer up more personalized training as well. 

- I am a big fan of just-in-time learning tools, and wonder if now Apps are easily available to provide sales a forum to post questions to each other and to the PMMS, PMs about objection handling, content to use etc. 

Head of Product Marketing, Southeast Asia at TikTok
I’ll break this down into 2 parts even though this might be simplified after all sales enablement likely will have multiple parts depending on importance of product. * Whether sales has received the information * Attendance rates, Tests/Quizzes to capture main points, engagement rates ...more
Director, Retailer Product Marketing at Instacart
* There are 2 main ways of tracking for success: Consumption Metrics and Outcome Metrics * Consumption metrics -- these metrics should be shared/co-owned amongst Enablement, PMM, and Content teams  * Content views * Collateral usage * Quiz scores (used as an Ena...more
VP Product Marketing at Medallia
The most common KPI is the win rate. However, I dont think this is an accurate measure of your work as the eventual win depends a lot on other factors, starting with the salesperson running the cycle. I prefer to track the number of sales cycles that go past the initial demo stage because it m...more
Director, The Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College
The most important KPI is closed won business. If your sales team knows to whom, how, what and at what time to sell (e.g. when to walk away), you've done your job.  Other internal metrics to consider are: * Managers' qualitative review/certification of sales ability to pitch and demo (the...more