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Head of Product & Content Marketing at Mixpanel
If your sales reps are already having daily conversations, you’re in luck! It means they aren’t short on time with their customers and giving you 20-30 minutes shouldn't be a big deal.  You might have the best chance positioning the market research ask as something that can strengthen the rela...more
Product Marketing Lead, Square Point of Sale & Directory at Square
I would start with getting information from Sales first. At Square, I rely very strongly on Account Managers to get a sense for the needs and attitudes of larger merchants. I'll talk to them directly first and then will try to partner up with them on specific conversations to close very specific ...more
Head Of Product Marketing at SignEasy
I love this question, partly because it allows me to address what I consider to be one of the great misconceptions of product marketing-related research. In my opinion, and experience, your engagements need not be with existing customers and, in fact, sometimes it's better if they're not. When I ...more
Director of Product Marketing at LogDNA
I am hoping that some of my other answers have made this clear, but in case they haven't - market research, just like everything else in Product Marketing, is a team sport. The more you can show the value of this kind of research (i.e. how it will help sales win more deals), the easier it will be...more