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Director of Product Marketing at HubSpot
See this answer for how we work as a 100% distributed company [https://sharebird.com/what-systemstools-do-you-swear-by-for-product-launches-to-keep-all-stakeholders-informed-and-engaged?answer=YaWNA8o4gy]. We work a lot in "public." As for updates, the entire company publishes bi-weekly updates ...more
VP Product Marketing at Box
The thing I don't do is a weekly/monthly team-based newsletter. I find that these generally take a ton of work, aren't read by many people (we're all busy!), and can too easily veer into a kind of self-promotion that can build resentment within other teams. Instead, we generally focus on cross...more
Head of Product and Solutions Marketing at Slack
This is a great question that varies by company size. In a smaller company it may be appropriate to present recent wins in an all-hands from time to time. But at a medium - large company, just like all product marketing, you have to think about your audience first and then plan the message and de...more
Director of PMM at Ironclad
We built a system in Coda that enables XFN stakeholders to self-serve needs asynchronously. Coda also allows us to automate email updates to relevant parts of the business. Finally, we've implemented a cadence of regular team presentations and updates on important XFN topics, e.g., market landsca...more
Head of Product Marketing at Hopin
One of my favorite parts of being a Product Marketer is that a lot of the work that we do is highly visible and can affect completely different parts of the organization. For example: buyer personas of course help sales sell your product, but they also help your engineering team figure out who th...more
VP of Growth at Verifiable
A variety of mediums, depending on the level of update we're providing: - Announcements in Slack channels across practices - Sales trainings & enablement sessions - Various internal all-hands presentations - Campaign/initiative decks that list out the strategy (targeting/positioning), assets/...more