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Product Management KPI's
9 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
This could really range based upon the company, your users, your target goals, where you are in your business lifecyle, etc. The most basic ones are: acquisition, activation, retention, revenue, referral You could also be measuring customer lifetime value In regards to the worst KPIs, honestly......Read More
1006 Views
6 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Such a great question! When you first set a KPI especially if you are in a new market and/or in a new product/customer space, it can feel uneasy. The best way I have learned is by setting something and tracking it over time, seeing if there is any measurable change. If not start by marking out th......Read More
561 Views
3 Answers
Becky Trevino
Snow Software Executive Vice President Products • October 26
Great question. To create a powerful partnership between Product Marketing (PMM) and Product Management (PM) it's essential for you to have a common set of KPIs that help you understand whether your work is generating the intended results. Warning: For this to work best, it's great for th......Read More
949 Views
4 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Don't think of it of what you should and should not own. Think about what makes sense to the customers you are focusing on. Then think about where you are in the customer/product lifecycle and product/market fit. What does the overall business care about at this time (e.g. retention vs. acquisiti......Read More
573 Views
5 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
This is a hard one as I am sure there are a ton of layers to unpack here. Whenever there is a question around metrics, I would first look to the customer and understand what customer pain points your product area is solving for. Then see how those needs and your business goals align, and how your......Read More
671 Views
How do you measure the performance of the product team, considering only product managers, group product managers and product head?
Some companies go through challenges such as excessive bugs, refactoring, in many cases we have the company pursuing the delivery of short-term projects and sometimes the product team is the driver.
Do you believe it is possible to demand performance from a product team based on individual delivery?
1 Answer
Sailaja Kalle
Gainsight Director, Product Management • January 10
An ideal Product team would be the one which is aligned and transparent to larger organisation in terms of where they are, where they are going and how they plan to go there. The team is complementary to one another, have great e people skills, have the right process and one that challenges assum......Read More
526 Views
1 Answer
Sam Friedman
Eventbrite Senior Director of Product, Strategy and Operations • December 21
Collaboration between product development, engineering, design, and other teams is crucial for successful product outcomes. When working with an engineering manager, design team, and engineers, the following practices can be beneficial, especially in the context of developing products for a devel......Read More
688 Views
8 Answers
Tasha Alfano
Twilio Staff Product Manager, SDKs and Libraries • February 10
The partnership with Product Marketing is one of the most important functions when it comes to rolling out a successful product. Don’t read too much into the last part of that statement though, a Product Marketing Manager (PMM) is a crucial teammate to include from the start, not just at launch t......Read More
1819 Views
9 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Wonderful, congrats! Get into a rhythm by understanding the business/company goals. Then understand how the tech works (look at the customer/user interface first and then make sure you understand how the system behind the UI works). Begin collecting data in a transparent way and share your learn......Read More
890 Views
9 Answers
Virgilia Kaur Pruthi (she/her)
Expedia Group Senior Director of Product, Head of Trust and Safety • January 31
Interestingly enough I see two trends in the types of KPIs product teams miss. 1) Aligning with the larger's organization or business goals - Ensuring that your product roadmap is actually impacting the success metrics (OKRs, KPIs) of the business itself is critical to knowing if you are invest......Read More
827 Views