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Influencing the C-Suite

When creating your product vision statement, what do you research?

3 Answers

Adobe GM / Head of Strategy, Product & Partnerships • May 3

Some elements to consider - 1. Market - Market landscape, gaps, and market opportunities. You want to work on an impactful problem area. Key Geos you will play in. etc. 2. Key vectors - I also like to play at the intersection of 2-3 key growth vectors - so I know directionally I am betting i......Read More

2249 Views

How do you manage multiple stakeholders and how do you prioritize them?

2 Answers

Chris Omland

Workiva Vice President Of Product Management • April 6

Stakeholder management is crucial in Product Management. Start by identifying your stakeholders and understanding their concerns, motivations, and what matters to them. Once you have a clear picture of your stakeholders, you can prioritize them based on your product's life cycle stage, the outcom......Read More

1559 Views

How do you influence the C-Suite to get more resources?

5 Answers

Preethy Vaidyanathan

Matterport VP of Product • June 13

Start with the customer and business problem you are trying to solve and get alignment on the priority to solving this problem. Oftentimes, the root cause of the disconnect is the timing on when to solve the problem. 1. Get alignment on the business impact for solving the problem (revenue, ......Read More

711 Views

What do product managers get wrong when trying to influence the C-Suite?

6 Answers

Poorvi Shrivastav

Meta Senior Director of Product Management • April 19

A common mistake most product managers and sometimes even senior product leaders make while convincing c-suite in favor of a particular decision is bringing in tunnel vision related to just their own product area or business vertical. Spoken differently, they fail to treat company over their own ......Read More

919 Views

Who do you align yourself with to gain momentum in the leadership organization?

4 Answers

Poorvi Shrivastav

Meta Senior Director of Product Management • April 19

Alignment is a function of trust, respect and growth. I do not practice aligning for the sake of gaining political clout in an organization. I often start with a well rounded set of individuals - peer leaders in the same function, cross-functional leaders in other parts of the organization, a ......Read More

619 Views

What are some ways that junior and newer pms can get greater exposure to the C-Suite?

7 Answers

Preethy Vaidyanathan

Matterport VP of Product • June 14

Use your product launches as a way to communicate how you are solving customer problems and driving company outcomes. Most companies these days employ communication platforms like slack, intranet boards or other standardized channels. Leverage these channels to start with the why (customer, bu......Read More

859 Views

How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?

14 Answers

Linh Lam

Lattice Group Product Manager • February 16

Oh boy, this one is a doozy. Here's how I generally approach this situation - hoping it helps: * Make sure your manager is aware of the conflict and see how they might be able to support you. Depending on the manager, they might just solve the issue for you. If not, then they may be able......Read More

953 Views

Different internal stakeholders require different fidelity of updates (e.g. your support team probably needs more granular details than the CEO) about product updates. Any protips/tools/suggestions for the best way to handle this?

3 Answers

Devika Nair

Oracle Cloud Infrastructure Director of Product Management • July 19

First, ensure you have the right data to backup any claims or decisions you want to make. Second, focus on the goals you want from that audience. Third is to make sure that the content is clear and crisp with the right level of detail. Occasionally, I have to re-write a document for a different ......Read More

1140 Views

What kinds of ongoing, cross-functional meetings do you think are important to have? Which teams are involved, and what agenda items do you recommend?

1 Answer

Clara Lee

Hootsuite VP, Product • January 4

At the VP level, these are the meetings I try never to miss: * Engineering, Design & Operations peers [Weekly] – Having this at my current has made the biggest difference. My peers are my "first team" and we have time set aside to proactively problem-solve together, instead of being br......Read More

921 Views

Product Managers often get pulled in several directions and everything feels urgent. How do we work with our Exec team to help narrow down what we focus on?

6 Answers

Preethy Vaidyanathan

Matterport VP of Product • June 14

IF YOUR COMPANY USES OBJECTIVE KEY RESULTS (OKRS) OR OTHER GOAL SETTING FRAMEWORK; THAT IS THE BEST GUIDE FOR A PM TO LEVERAGE. TIE YOUR PRODUCT/PROJECTS TO COMPANY PRIORITY AND USE THAT TO GUIDE WHAT ARE URGENT AND IMPORTANT TO PRIORITIZE. HOWEVER, THIS ALONE IS NOT GOING TO BE SUFFICIENT, AS......Read More

748 Views

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