VP Global Head of Product Marketing at Shopify
Women in Product Marketing
Hosted by Mary (Shirley) Sheehan
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Klue, the competitive enablement platform for all product marketers, and produced by Sharebird, the product marketing mentoring platform.
Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches
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“I am a big believer that receiving any kind of feedback which I always ask of
my team as well as my managers and working on it is the best for you to be the
person that you are today.” - Desiree Motamedi
In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP
Global Head of P...more
VP of Product and Solutions Marketing at HubSpot
Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path
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“I have always been attracted to opportunities where there is a challenge and an
opportunity to learn something.” - Vidya Drego
In this week’s episode Mary sits down with Vidya Drego, who leads Product &
Solutions Marketing at Hubspot to discuss her career path and how she landed in
the product ...more
Director of Product Marketing & Lifecycle Marketing at Loom
Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches
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“The details of how you got to where you got or where you're going is less
important than having conviction in yourself and understanding your strengths
and weaknesses.” - Julia Szatar
In this week’s episode Mary sits down with Julia Szatar, who leads Product
Marketing at Loom to discuss Messagi...more
Director, Product Marketing at Intercom
Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product Marketing
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In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director
of PMM. Jasmine shares her insights on stakeholder management and how to build
trust and nurture relationships with the product team and other product
stakeholders. They also discuss the recent re-brand that Jasmine wa...more
Senior Director, Product Marketing at Instacart
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
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“We're the voice of the product to the customer, but our product voice should be
manifested through our brand voice” - Jasmine Anderson Taylor
In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads
PMM at Instacart, to discuss all things related to B2C. They focus the
con...more
Vice President, Product Marketing at Momentive (SurveyMonkey)
Momentive.ai’s VP of Product Marketing, Priya Gill on Messaging
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“The messaging framework always starts with understanding:
* Who is it that we’re targeting?
* What is it that they care about?
* What are the key messages that are going to resonate with that audience?” -
Priya Gill
In this week’s episode Mary and Priya are doing a deep dive on messagi...more
Chief of Staff, Product at Asana
Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches
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“Cultivating strong relationships and not being afraid to ask for help has been
important in terms of growing my career.” - Victoria Chin
In this week’s episode Mary sits down with Victoria Chin, who leads Product
Marketing at Asana, to discuss product launches. They discuss common mistakes t...more
Head of Product Marketing, Core Product at Gusto
Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management
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“Do not be shy about being curious - if something is not obvious, ask the
question.” - Leah Brite
In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto.
Tune in to hear Leah’s perspective on being a woman in the tech industry, how
she organizes her team based on the au...more
Microsoft’s Director, Alina Fu on Stakeholder Management
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“It’s not only about what you can get out of the experience but how can you help
mentor or coach along the way” - Alina Fu
Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on
kicking off your career and what you should be thinking about, as well as
discusses her recent ...more
Global Head of Product Marketing at Grammarly
Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap
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“Show up, be awesome, and speak in the language of your customers” - Natala
Menezes
Natala Menezes, an inspiring product marketing leader at Grammarly, shares her
insights on the steps to develop and execute a successful product launch, red
flags to watch out for along the way, and how PMMs can...more
Head Of Marketing at Magical
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
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Claire is an avid golfer and PMM leader with a background in psychology who
enjoys and specializes in zero to one product marketing and product led growth
(PLG). She excels in the development and innovation of existing products as well
as building new products to serve current and new customers. ...more
Director, Product Marketing at Citrix
Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at Citrix
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Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In
this interview she and Mary discuss end-to-end, full stack marketing and product
launches. Alysia shares advice on how to better understand your buyer and
identify your strengths to be a better leader. In this intervie...more
CMO, IBM Systems at
Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBM
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Meg is a proud single mother and marketing leader fighting and advocating for
women in the tech world. In this interview her and Mary discuss how the pandemic
has impacted working women and our roles as business leaders and caretakers.
Another key focus of this interview is how to scale your comp...more
Head of Product Marketing at Klaviyo
Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
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Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her
and Mary discuss strategizing and bringing new product lines to market, one of
Jenna’s specialties. She is passionate and skilled at bringing new product lines
to the market and especially enjoys storytelling. In this...more
Outbound Product Marketing Manager - LinkedIn Talent Solutions at LinkedIn
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
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It’s always fun to get a fresh perspective on the PMM career from someone who is
new to the space. This week we’re chatting with Ashley, a newcomer to the PMM
craft who was recently nominated for the PMM Newcomer of the Year award! Tune in
to hear her journey and how she’s leaned into her past ex...more
Senior Director, Portfolio & Engagement Product Marketing at Airtable
Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
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Christy joins us this week to discuss a recent big product launch that her and
her team did on her birthday! Tune in to hear why she recommends/ doesn’t
recommend doing this and how her product launch came to life. Her and Mary
debrief the product launch together and identify key components that ...more
Head of Product Marketing, VR Work Experiences, Oculus at Meta
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
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Susan, aka Spark, joins us in this week’s episode sharing her journey into her
current role, working on virtual reality work experiences. She has had a
marathon career that has not come without sacrifice and hard work. In this
interview Mary and Spark discuss the core PMM principles that have he...more
Global Head of PMM and Content Marketing, TIDAL at Square
Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square
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“Great marketing as a whole is just really understanding the human side of
things.” - Agustina Sacerdote
Agustina, a recent mom and PMM leader, talks about how work has become more
human and the value of integrating our personal and professional lives. Her and
Mary also discuss various topics ...more
VP, Product Marketing at Tremor Video
Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor Video
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As an avid gamer and marketing expert, Amy has risen the ranks to become vice
president and prominent leader in the PMM community. Tune in to hear her
background and experience, the tools and skill sets she considers necessary to
excel in your career, how she navigates and builds relationships wi...more
VP, Global Marketing at Amplitude
What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at Amplitude
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What does it take to be a successful marketer and achieve a VP role? In this
week’s interview we are joined by Kimberly, who was recently promoted to vice
president at a fast growing company. Mary and Kimberly discuss what steps she
took leading up to this opportunity, how she’s approaching her 3...more
Sr Director of Product Marketing, Creative Cloud at Adobe
Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
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Welcome back to the Women in Product Marketing podcast. In this week’s interview
Katharine and Mary discuss how Katharine got good at building and starting PMM
teams. This is a skill that Katharine has honed over time - you won’t want to
miss her invaluable advice and how she encourages a “learn ...more
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
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Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait
for you to hear from all of our superstar guests. While you wait for the new
season to begin next week, join the conversation as Mary meets up with two
fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episo...more
AVP Platform and Industry Marketing at Splunk
VP of Marketing at Blueocean.ai
Vice President, Product Marketing at TripActions
Global Mentor | Product Marketing Influencer at
Product Marketing Manager at LinkedIn
Director of Product Marketing at HubSpot
Head Of Product Marketing at Upwork
VP, Industries & Platform Product Marketing at Okta
Product Marketing, Senior Director at Replicant
Director of Product Marketing, Global Insights Solutions @ Momentive at Momentive (SurveyMonkey)
Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant
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Connect with Lisa on LinkedIn.
Join Lisa on Sharebird.
Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet
1. What is something you’ve learned lately?
2. Can you tell us about your role, company, and team?
3. Can you tell us a bit about the journey to PMM?
4. ...more
Director of Brand and Product Marketing, Twilio.org at Twilio
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
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Connect with Diana on LinkedIn or Twitter
Join Diana on Sharebird
Where Mary Volunteers: Next Door Solutions
Top 100 PMA List
Check out Diana's episode on the Product Marketing Experts Podcast hosted by
Marcus Andrews.
Career Opportunities at Twilio.org
1. What’s something you’ve learned latel...more
Limited Partner and Advisor at Stage 2 Capital
PMM to CMO with Drift's Chief Marketing Officer, Tricia Gellman
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Connect with Tricia on LinkedIn.
Business Insider story:
https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10
* Newsletter: The Path to CMO 3.0
https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/
* Podcast: CMO Convers...more
Chief Marketing Officer at Instacart
Growing Your Dream PMM Career with Uber's Global Head of Product Marketing, Laura Jones
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Connect with Laura on LinkedIn.
Join Laura on Sharebird.
Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom
Kelley.
1. What is something you’ve learned lately?
2. Can you tell us about your role, company, and team?
3. Can you tell us about starting out as a Sr. PM...more
Senior Director, Marketing at Figma
Strategic Product Launches with Figma's Director of Marketing, Stephanie Zou
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Connect with Stephanie on Twitter - @syzou.
Join Stephanie on Sharebird.
1. What is something you’ve learned lately?
2. Tell me about your current role, team, company.
3. As a woman in a predominantly male field (tech), what do you think has been
different / harder for you in your ...more
Director of Product Marketing at Briza
Earning a Seat at the Table with Evelyn Watts, Former Head of PMM at Shopify
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Connect (don't collect!) with Evelyn on LinkedIn.
Join Evelyn on Sharebird.
Shop Evelyn's beautiful Jewelry Collection.
1. What’s something you’ve learned lately?
2. Can you tell us about your current role and experience at Shopify?
3. Shopify has been on a rocket-launch path the past f...more
VP Product & Customer Marketing at Observe.AI
Supercharge Sales Enablement with Clari's VP Product Marketing, Hila Segal
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Connect with Hila on LinkedIn.
Join Hila on Sharebird.
1. What’s something you’ve learned lately?
2. What is your job title?
3. How can PMMs get closer to their sellers?
4. How can PMMs be more effective at understanding what’s working and what’s
not?
5. As a woman in a predomi...more
Chief Marketing Officer at New Relic
The Rise to CMO with New Relic's Chief Marketing Officer, Seema Kumar
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Connect with Seema on Linkedin.
Join Seema on Sharebird.
Follow Seema on Twitter.
Seema's book recommendation: "Mindset" by Carol Dweck
1. What is something you’ve learned lately?
2. Can you tell us about your role, company, and team?
3. You switched companies and became the CMO of New Re...more
Head of Product Marketing at Benchling
PMM Career Growth with Slack's Head of Product & Solutions Marketing, Katherine Kelly
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Connect with Katherine on Linkedin.
Join Katherine on Sharebird.
1. What have you learned lately?
2. Can you tell us a little more about your time at Zendesk and your new role at
Slack?
3. So you are joining Slack at a really interesting time - you’re expecting! How
are your on-boarding and sett...more
Head of Marketing at Retool
Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar
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Connect with Krithika on Linkedin here.
Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been
featured in.
Stripe is hiring! Check out career opportunities here.
1. Can you tell us a little bit about your role at Stripe?
2. Can you take us through your journey to p...more
Welcome to Women in Product Marketing
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Connect with Mary on Linkedin here: https://www.linkedin.com/in/maryshirleysheehan/
Check out Sharebird here: https://sharebird.com/
Explore free PMM resources here: klue.com/mary