Women in Product Marketing
Hosted by Mary Sheehan
We explore the world of Product Marketing through the lens of the women who run it at some of the fastest growing technology companies in the world. Each week we sit down with Product Marketing leaders to hear their journey, lessons learned, trade secrets, and more. Hosted by Mary Sheehan, a Product Marketing leader at Adobe. Mary is passionate about instilling confidence in women who are either thinking about pursuing a career in Product Marketing or are simply looking for tangible frameworks and takeaways in their current role. Mary knows first hand and acknowledges that as a woman in leadership, it can get lonely at the top. This show will help you navigate your career and unlock your full potential in a male dominated space. Women in Product Marketing is proudly brought to you by Sharebird, the site where leading product marketing execs answer questions and share best practices.
Women in Product Marketing
Ashley Faus
Atlassian Head of Lifecycle Marketing, Portfolio
Atlassian Head of Lifecycle Marketing, Portfolio, Ashley Faus on Product Launches
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Questions covered in this episode: 0:50 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 3:47 What is your role like at Atlassian? 8:03 How do you actually adapt messages for the right audience using differen......more
Women in Product Marketing
Alex Gutow
Snowflake Senior Director of Product Marketing
Senior Director of Product Marketing, Alexandra Gutow on Messaging
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Questions covered in this episode: 1:023 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 4:45 What is your role like at Snowflake? 8:09 Could share some examples of messaging frameworks that you think are be......more
Women in Product Marketing
April Dunford
Positioning Consultant, Speaker, and Author
Author of Obviously Awesome and Sales Pitch, April Dunford on Product Positioning
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Questions covered in this episode: 0:42 Opening Question: Can you take us back to a moment in your career or your life where you had to step outside of your comfort zone? 6:42 How does it look like being the CEO and founder of a consulting business? 16:05 Can you please tell us more about ......more
Women in Product Marketing
Brianne Shally
Marketing Consultant
Nextdoor Head of SMB Marketing, Brianne Shally on Influencing the Product Roadmap and Consumer Product Marketing
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Questions covered in this episode: 1:26 Opening Question (Can you share a time when you failed at something and learned?) 5:16 What is your role like and what Nextdooris all about? 11:20 What is tactically that source of truth as you get data from various sources and how do you connect it......more
Women in Product Marketing
Pallavi Vanacharla
New Relic VP, Product Marketing
New Relic Vice President of Product Marketing, Pallavi Vanacharla on Building High Performing Teams
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Questions covered in this episode: 2:01 Opening Question (Can you share a time when you failed at something and learned?) 5:58 What is your role like as a VP of Product Marketing at New Relic? 7:44 Can you tell us a little bit about what's core to differentiated positioning for you and wha......more
Women in Product Marketing
Wiz Senior Director of Product Marketing, Jiong Liu on Messaging
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Questions covered in this episode: 1:52 Opening Question (Can you share a time when you failed at something and learned?) 6:02 What is your role like as a Senior Director of Product Marketing at Wiz? 13:05 Can you share your experience as a online poker player? 16:43 Do you have anything to ......more
Women in Product Marketing
Jameelah Calhoun
Eventbrite VP, Global Head of Product Marketing
Eventbrite VP, Global Head of Product and Customer Marketing, Jameelah Calhoun on Establishing Product Marketing
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Questions covered in this episode: 2:02 Opening Question (Can you share a time when you failed at something and learned?) 5:02 What is your role like as a VP, Global Head of Product and Customer Marketing at Eventbrite? 10:42 Could you maybe share a little bit about how you go from concept......more
Women in Product Marketing
Candice Sparks
Attentive Director of Product Marketing
Attentive Director of Product Marketing, Candice Sparks on Product Launches & Stakeholder Management
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Questions covered in this episode: 1:38 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:32 - What is your role like as a Director of Product Marketing at Attentive? 10:07 - What has helped you be the most successful when you are that first pr......more
Women in Product Marketing
Jane Reynolds
Archer Director of Product Marketing
OkCupid Director of Product Marketing, Jane Reynolds on Product Marketing Skills
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Questions covered in this episode: 1:32 Opening question: can you share a time when you failed at something and what did you learn from that experience? 4:19 What is your role like as Director of Product Marketing at OkCupid? 8:27 Can you give a few examples of how you've used data to infl......more
Women in Product Marketing
Meghan Keaney Anderson
Watershed VP of Marketing - Product Marketing & Communications
Jasper VP of Marketing, Meghan Keaney Anderson on GenAI
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Questions covered in this episode: 1:54 Opening Question (Can you share a time when you failed at something and you have learned?) 5:18 What is your role like as a VP of Product and Industry Marketing at Jasper? 9:15 Is GenAI a huge product marketing fit already? 13:01 How do you think Gen......more
Women in Product Marketing
Sherrie Nguyen (she/her)
Indeed Director of Product Marketing
Indeed Director of Product Marketing, Sherrie Nguyen on Customer Research
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Questions covered in this episode: 1:36 - Opening Question (Can you share a time when you failed at something and what did you learn?) 5:14 - What is your role like as a Director of Product Marketing at Indeed? 6:44 - How can Indeed help a candidate stand out while looking for jobs? 9:52 -......more
Women in Product Marketing
Jackie Palmer
Pendo.io VP Product Marketing
Demandbase VP Product and Industry Marketing, Jackie Palmer on Pricing & Packaging
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1:37 Opening Question (Can you share a time when you failed at something either personally or professionally?) 4:44 What is your role like as a VP of Product and Industry Marketing at Demand Base? 5:58 How you made the transition from PM to PMM? 11:52 PLG Process using The Price Estimator. 12......more
Women in Product Marketing
Rebecca Geraghty
Publicis Groupe Director, Product Marketing
LIVE with Product Marketing Experts, Rebecca Geraghty & Kerensa Hogan
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Questions covered in this episode: 00:34 Opening Question (What inspires you?) 1:20 What is your role like? 3:12 How did you become a PMM? 6:21 What are your thoughts on quiet quitting? 12:11 What is the hardest thing in moving from IC to manager? 16:44 When you were in IC, what did you......more
Women in Product Marketing
Vanessa Thompson
Twilio Vice President Marketing
Twilio Sr. Director Product Marketing, Vanessa Thompson on Market Research & Sales Enablement
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Questions covered in this episode: 1:28 Opening Question 4:51 What is PMM and your role like as a Sr. Director at Twilio? 7:08 How did you make the jump from IDC to Twilio? What has your transition from being an analyst to product marketer looked like? 9:27 Myth busters of PMM 12:39 What are so......more
Women in Product Marketing
Desiree Motamedi
Salesforce CMO - Next Gen Platform
Shopify’s VP Global Head of Product Marketing, Desiree Motamedi on Multi Year Product Launches
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“I am a big believer that receiving any kind of feedback which I always ask of my team as well as my managers and working on it is the best for you to be the person that you are today.” - Desiree Motamedi In this week’s episode, Mary sits down with Desiree Motamedi, Shopify’s VP Global Head of P......more
Women in Product Marketing
Vidya Drego
SmithRx VP of Marketing
Hubspot’s VP of Product & Solutions Marketing, Vidya Drego on Product Marketing Career Path
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“I have always been attracted to opportunities where there is a challenge and an opportunity to learn something.” - Vidya Drego In this week’s episode Mary sits down with Vidya Drego, who leads Product & Solutions Marketing at Hubspot to discuss her career path and how she landed in the product ......more
Women in Product Marketing
Julia Szatar
Tavus Head of Marketing
Loom’s Director of Product Marketing & Lifecycle Marketing, Julia Szatar on Messaging + Product Launches
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“The details of how you got to where you got or where you're going is less important than having conviction in yourself and understanding your strengths and weaknesses.” - Julia Szatar In this week’s episode Mary sits down with Julia Szatar, who leads Product Marketing at Loom to discuss Messagi......more
Women in Product Marketing
Jasmine Jaume
Intercom Director, Product Marketing
Intercom’s Director of Product Marketing - Support and Platform, Jasmine Jaume on Stakeholder Management + Establishing Product Marketing
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In this week’s episode, Mary sits down with Jasmine Jaume, Intercom’s Director of PMM. Jasmine shares her insights on stakeholder management and how to build trust and nurture relationships with the product team and other product stakeholders. They also discuss the recent re-brand that Jasmine wa......more
Women in Product Marketing
Jasmine Anderson Taylor
Instacart Senior Director, Product Marketing
Instacart’s Senior Director of Product Marketing, Jasmine Anderson Taylor on Consumer Product Marketing
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“We're the voice of the product to the customer, but our product voice should be manifested through our brand voice” - Jasmine Anderson Taylor In this week’s episode Mary sits down with Jasmine Anderson Taylor, who leads PMM at Instacart, to discuss all things related to B2C. They focus the con......more
Women in Product Marketing
Priya Gill
SurveyMonkey Head of Global Marketing
Momentive.ai’s VP of Product Marketing, Priya Gill on Messaging
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“The messaging framework always starts with understanding: * Who is it that we’re targeting? * What is it that they care about? * What are the key messages that are going to resonate with that audience?” - Priya Gill In this week’s episode Mary and Priya are doing a deep dive on messagi......more
Women in Product Marketing
Victoria J. Chin
Asana Chief of Staff, Product
Asana’s Head of Product Marketing, Growth and Scale, Victoria Chin on Product Launches
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“Cultivating strong relationships and not being afraid to ask for help has been important in terms of growing my career.” - Victoria Chin In this week’s episode Mary sits down with Victoria Chin, who leads Product Marketing at Asana, to discuss product launches. They discuss common mistakes t......more
Women in Product Marketing
Leah Brite
Gusto Head of Product Marketing, Employers
Gusto’s Head of Product Marketing, Core Product, Leah Brite on B2B Product Marketing KPI’s + Stakeholder Management
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“Do not be shy about being curious - if something is not obvious, ask the question.” - Leah Brite In this week’s episode Mary sits down with Leah Brite, who leads PMM at Gusto. Tune in to hear Leah’s perspective on being a woman in the tech industry, how she organizes her team based on the au......more
Women in Product Marketing
Microsoft’s Director, Alina Fu on Stakeholder Management
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“It’s not only about what you can get out of the experience but how can you help mentor or coach along the way” - Alina Fu Alina Fu, a boomerang product marketing leader at Microsoft, shares advice on kicking off your career and what you should be thinking about, as well as discusses her recent ......more
Women in Product Marketing
Natala Menezes
Grammarly Global Head of Product Marketing
Grammarly’s Global Head of Product Marketing, Natala Menezes on Product Launches + Influencing the Product Roadmap
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“Show up, be awesome, and speak in the language of your customers” - Natala Menezes Natala Menezes, an inspiring product marketing leader at Grammarly, shares her insights on the steps to develop and execute a successful product launch, red flags to watch out for along the way, and how PMMs can......more
Women in Product Marketing
Claire Maynard
Magical Head Of Marketing
Zero to One Product Marketing and PLG with Claire Maynard, Head of Product Marketing, New Products & Solutions at Atlassian
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Claire is an avid golfer and PMM leader with a background in psychology who enjoys and specializes in zero to one product marketing and product led growth (PLG). She excels in the development and innovation of existing products as well as building new products to serve current and new customers. ......more
Women in Product Marketing
Alysia Baker Eve
Citrix Director, Product Marketing
Understanding Your Buyer & Leveraging Your Strengths with Alysia Eve, Director of Product Marketing at Citrix
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Alysia is a seasoned PMM leader and podcast host of the Women on Work show. In this interview she and Mary discuss end-to-end, full stack marketing and product launches. Alysia shares advice on how to better understand your buyer and identify your strengths to be a better leader. In this intervie......more
Women in Product Marketing
Meg Murphy
IBM CMO, IBM Systems
Building Allies and Confidence with Meg Murphy, Chief Marketing Officer, IBM Systems & Partner Ecosystem at IBM
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Meg is a proud single mother and marketing leader fighting and advocating for women in the tech world. In this interview her and Mary discuss how the pandemic has impacted working women and our roles as business leaders and caretakers. Another key focus of this interview is how to scale your comp......more
Women in Product Marketing
Jenna Crane
Klaviyo Head of Product Marketing
Bringing New Product Lines to Market with Jenna Crane, Director of Product Marketing at Klaviyo
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Jenna began her career in journalism and now leads the PMM team at Klaviyo. Her and Mary discuss strategizing and bringing new product lines to market, one of Jenna’s specialties. She is passionate and skilled at bringing new product lines to the market and especially enjoys storytelling. In this......more
Women in Product Marketing
Ashley Guerra
LinkedIn Outbound Product Marketing Manager - LinkedIn Talent Solutions
Breaking Into PMM with Ashley Guerra, Product Marketing Manager at SecureLink
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It’s always fun to get a fresh perspective on the PMM career from someone who is new to the space. This week we’re chatting with Ashley, a newcomer to the PMM craft who was recently nominated for the PMM Newcomer of the Year award! Tune in to hear her journey and how she’s leaned into her past ex......more
Women in Product Marketing
Christy Roach
AssemblyAI VP of Marketing
Bringing Your Product Launches to Life with Christy Roach, Head of End-User Marketing at Airtable
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Christy joins us this week to discuss a recent big product launch that her and her team did on her birthday! Tune in to hear why she recommends/ doesn’t recommend doing this and how her product launch came to life. Her and Mary debrief the product launch together and identify key components that ......more
Women in Product Marketing
Susan "Spark" Park
Meta Head of Product Marketing, VR Work Experiences, Oculus
Championing Women in the PMM Craft with Susan “Spark” Park, Head of Product Marketing, VR Work Experiences, OCULUS at Meta (formerly Facebook)
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Susan, aka Spark, joins us in this week’s episode sharing her journey into her current role, working on virtual reality work experiences. She has had a marathon career that has not come without sacrifice and hard work. In this interview Mary and Spark discuss the core PMM principles that have he......more
Women in Product Marketing
Agustina Sacerdote
Square Global Head of PMM and Content Marketing, TIDAL
Driving the Financials of the Business with Agustina Sacerdote, Global Head of PMM and Content Marketing, TIDAL at Square
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“Great marketing as a whole is just really understanding the human side of things.” - Agustina Sacerdote Agustina, a recent mom and PMM leader, talks about how work has become more human and the value of integrating our personal and professional lives. Her and Mary also discuss various topics ......more
Women in Product Marketing
Amy Guenel
Tremor Video VP, Product Marketing
Gamifying Your PMM Career with Amy Guenel, Vice President, Product Marketing at Tremor Video
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As an avid gamer and marketing expert, Amy has risen the ranks to become vice president and prominent leader in the PMM community. Tune in to hear her background and experience, the tools and skill sets she considers necessary to excel in your career, how she navigates and builds relationships wi......more
Women in Product Marketing
Kimberly Kaminski
Amplitude VP, Global Marketing
What it Takes to Become a VP with Kimberly Kaminski, Global VP of Marketing at Amplitude
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What does it take to be a successful marketer and achieve a VP role? In this week’s interview we are joined by Kimberly, who was recently promoted to vice president at a fast growing company. Mary and Kimberly discuss what steps she took leading up to this opportunity, how she’s approaching her 3......more
Women in Product Marketing
Katharine Gregorio
Adobe Sr Director of Product Marketing, Creative Cloud
Starting and Building Your Product Marketing Team with Katharine Gregorio, Senior Director of PMM at Adobe Creative Cloud
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Welcome back to the Women in Product Marketing podcast. In this week’s interview Katharine and Mary discuss how Katharine got good at building and starting PMM teams. This is a skill that Katharine has honed over time - you won’t want to miss her invaluable advice and how she encourages a “learn ......more
Women in Product Marketing
Bonus Episode - Sharebird Hosts Kick Off Season 3 of WPM
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Welcome to season 3 of the Women in Product Marketing podcast. We cannot wait for you to hear from all of our superstar guests. While you wait for the new season to begin next week, join the conversation as Mary meets up with two fellow Sharebird hosts, JD Prater and Jeffrey Vocell. In this episo......more
Women in Product Marketing
Seema Haji
Splunk AVP Platform and Industry Marketing
Platform Product Marketing with Splunk's Area VP, Head of Platform and Industry Marketing, Seema Haji
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Women in Product Marketing
Liz Tassey (she/her)
Highspot Vice President Product Marketing
Business Acumen Meets Storytelling with Qualtrics's Head of Global Product Marketing, Liz Tassey
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Women in Product Marketing
Priya Patel
TripActions Vice President, Product Marketing
Pivoting in the Pandemic with TripActions' Vice President, Product Marketing, Priya Patel
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Women in Product Marketing
Div Manickam
Mentor : Career | Leadership | Product Marketing
PMM Philosophy with Lenovo's Director of Infrastructure Services, Marketing and Portfolio Management, Div Manickam
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Women in Product Marketing
Kelly Farrell
Intercom Product Marketing Manager
Getting Started in PMM with LinkedIn's Associate Product Marketing Manager, Kelly Farrell
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Women in Product Marketing
Sara Rosso
Sara Rosso Marketing Leader and Fractional CMO
Leading B2B & B2C with CloudBlue's Global Head of Product and Growth Marketing, Sara Rosso
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Women in Product Marketing
Liza Sperling
Upwork Head Of Product Marketing
Full Stack Product Marketing with Upwork’s Head of Product Marketing, Liza Sperling
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Women in Product Marketing
Christiana Rattazzi
Okta VP, Industries & Platform Product Marketing
Switching Between Marketing & PMM with Front's Head of Product Marketing, Christiana Rattazzi
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Women in Product Marketing
Natalie Louie
ICONIQ Capital Product & Content Marketing
Pricing, Parenting, and Everything in Between with Zuora’s Senior Director of Product Marketing Strategy, Natalie Louie
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Women in Product Marketing
Morgan (Molnar) Lehmann
SurveyMonkey Senior Director, Head of Product & Solutions Marketing
Taking the Leap into PMM with SurveyMonkey’s Director of Product Marketing, Morgan Molnar
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Women in Product Marketing
Promotion to VP with Zendesk's VP Product Marketing, Lisa Kant
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Connect with Lisa on LinkedIn. Join Lisa on Sharebird. Book Recommendations: Range by David Epstein and Making Movies by Sydney Lumet 1. What is something you’ve learned lately? 2. Can you tell us about your role, company, and team? 3. Can you tell us a bit about the journey to PMM? 4. ......more
Women in Product Marketing
Diana Smith
Hashi Senior Director of Product Marketing
PMM Meets Non-Profits with Twilio's Director of Brand and Product Marketing, Diana Smith
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Connect with Diana on LinkedIn or Twitter Join Diana on Sharebird Where Mary Volunteers: Next Door Solutions Top 100 PMA List Check out Diana's episode on the Product Marketing Experts Podcast hosted by Marcus Andrews. Career Opportunities at Twilio.org 1. What’s something you’ve learned latel......more
Women in Product Marketing
Tricia Gellman
Stage 2 Capital Limited Partner and Advisor
PMM to CMO with Drift's Chief Marketing Officer, Tricia Gellman
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Connect with Tricia on LinkedIn. Business Insider story: https://www.businessinsider.com/drift-cmo-tricia-gellman-motherhood-infertility-ivf-loss-career-2020-10 * Newsletter: The Path to CMO 3.0 https://www.drift.com/insider/learn/newsletters/chief-marketing-officer/ * Podcast: CMO Convers......more
Women in Product Marketing
Laura Jones
Instacart Chief Marketing Officer
Growing Your Dream PMM Career with Uber's Global Head of Product Marketing, Laura Jones
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Connect with Laura on LinkedIn. Join Laura on Sharebird. Laura's book recos: Sprint by Jake Knapp or anything written by David & Tom Kelley. 1. What is something you’ve learned lately? 2. Can you tell us about your role, company, and team? 3. Can you tell us about starting out as a Sr. PM......more
Women in Product Marketing
Stephanie Zou
Figma Senior Director, Marketing
Strategic Product Launches with Figma's Director of Marketing, Stephanie Zou
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Connect with Stephanie on Twitter - @syzou. Join Stephanie on Sharebird. 1. What is something you’ve learned lately? 2. Tell me about your current role, team, company. 3. As a woman in a predominantly male field (tech), what do you think has been different / harder for you in your ......more
Women in Product Marketing
Evelyn Watts
Briza Director of Product Marketing
Earning a Seat at the Table with Evelyn Watts, Former Head of PMM at Shopify
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Connect (don't collect!) with Evelyn on LinkedIn. Join Evelyn on Sharebird. Shop Evelyn's beautiful Jewelry Collection. 1. What’s something you’ve learned lately? 2. Can you tell us about your current role and experience at Shopify? 3. Shopify has been on a rocket-launch path the past f......more
Women in Product Marketing
Hila Segal
WalkMe Vice President, Product Marketing
Supercharge Sales Enablement with Clari's VP Product Marketing, Hila Segal
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Connect with Hila on LinkedIn. Join Hila on Sharebird. 1. What’s something you’ve learned lately? 2. What is your job title? 3. How can PMMs get closer to their sellers? 4. How can PMMs be more effective at understanding what’s working and what’s not? 5. As a woman in a predomi......more
Women in Product Marketing
Seema Kumar
New Relic Chief Marketing Officer
The Rise to CMO with New Relic's Chief Marketing Officer, Seema Kumar
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Connect with Seema on Linkedin. Join Seema on Sharebird. Follow Seema on Twitter. Seema's book recommendation: "Mindset" by Carol Dweck 1. What is something you’ve learned lately? 2. Can you tell us about your role, company, and team? 3. You switched companies and became the CMO of New Re......more
Women in Product Marketing
Katherine Kelly
Benchling Head of Product Marketing
PMM Career Growth with Slack's Head of Product & Solutions Marketing, Katherine Kelly
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Connect with Katherine on Linkedin. Join Katherine on Sharebird. 1. What have you learned lately? 2. Can you tell us a little more about your time at Zendesk and your new role at Slack? 3. So you are joining Slack at a really interesting time - you’re expecting! How are your on-boarding and sett......more
Women in Product Marketing
Krithika Muthukumar
OpenAI VP of Marketing
Scaling Marketing Organizations with Stripe's Marketing Team Lead, Krithika Muthukumar
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Connect with Krithika on Linkedin here. Join Krithika on Sharebird! Here you can find past AMA's and podcasts she's been featured in. Stripe is hiring! Check out career opportunities here. 1. Can you tell us a little bit about your role at Stripe? 2. Can you take us through your journey to p......more
Women in Product Marketing
Welcome to Women in Product Marketing
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Connect with Mary on Linkedin here: https://www.linkedin.com/in/maryshirleysheehan/
Check out Sharebird here: https://sharebird.com/
Explore free PMM resources here: klue.com/mary