Go-To-Market Strategy

How do you think of GTM? What does it include, and what does it not include?
As someone who is looking to specialize myself, hoping to align on what GTM means and your responsibilities in a larger org.
3 Answers
Hien Phan
Hien Phan
Pinecone Head of Product Marketing, Partner, and Customer MarketingMarch 15
When I think of GTM, it's from demand to advocacy. You aren't responsible for every step of this journey but are a significant contributor to enabling and owning the customer buying journey. Questions I always ask myself when I join as a GTM PMM are as follows: 1. Do my fellow marketers have w......Read More
1478 Views
4 Answers
Ben Rawnsley-Johnson
Ben Rawnsley-Johnson
Atlassian Head of Product MarketingJuly 26
A go-to-market strategy is at its heart, an exercise in alignment. A good B2B GTM plan maximizes your exposure to growth by drawing a through-line across your market and its needs, your company, and its offerings in the most efficient way possible. It is built around 3 pillars: * Market Opport......Read More
12039 Views
6 Answers
Arianna Schatzki-Mcclain
Arianna Schatzki-Mcclain
Lyra Health Group Manager, Product MarketingAugust 3
I strongly believe that every GTM strategy should start with researching and understanding the market, competitive, and buyer/prospect needs. Above, I mentioned more details about what types of data might be interesting to look at for verticle prioritization, but this list can also apply here. Co......Read More
5809 Views
1 Answer
🟧 Hugo H. Macedo 🟧
🟧 Hugo H. Macedo 🟧
Advisor & Investor | Product Marketing Expert | B2BFebruary 22
There is no right answer. It depends on the strategy - if it's more driven by self-service (PLG) or sales. In sales-driven organizations, sales bring revenue and, therefore, have a lot of power. This is even more true if there is a CRO (Chief Revenue Officer) that oversees Sales and Marketing. O......Read More
205 Views
3 Answers
Iman Bayatra
Iman Bayatra
Coachendo Director of Product MarketingNovember 7
To craft an effective GTM strategy, it’s crucial to identify and address potential pitfalls. From my experience, the top 3 GTM strategy risks can be: * Poor Product-Market Fit: Ensuring your product aligns perfectly with the market and addresses customers' pain points is paramount. The lack......Read More
1256 Views
What recommendations in job searchwould you have for an experienced product marketer with conversational Spanish <not business> with the desire to live in a Spanish speaking country “now”?
Are there certain industries that are more open to English-speaking while one is still learning Spanish? Are there companies more open to this reality?
1 Answer
Austin Carroll
Austin Carroll
Brex Sr. Product Marketing Manager, Financial ProductJanuary 25
Of course, it depends on if you're talking about Spain, Central America, or South America, as the business realities and fluency are different in each country. In Spain, I would suggest reaching out to venture-backed startups, especially those looking to expand to the US (and that align with y......Read More
233 Views
What is the best way to prepare a mock Go-To-Market plan for a product in a very precise and concise way, when asked in an interview?
I usually come across an interview round wherein I am handed the task of preparing a mock GTM plan for a product. I find it pretty vague as expectations vary widely and I am usually confused about what all to include and how to represent. Is there any example?
14 Answers
Horacio Zambrano
Horacio Zambrano
Truu, Inc. CMO, TruU.ai ; B2B GTM/PMM AdvisorJune 8
GTM is very broad and can mean so many things in industry. Strategic analysis and more marketing plan like, PPPP (packaging, pricing, placement, etc.), messaging/positioning You have to pick one, find a good framework and cover all the basis. Most likely they will think it's more academic than......Read More
1800 Views
6 Answers
Amanda Groves
Amanda Groves
Crossbeam Senior Director Product MarketingJune 21
Define your why: * Why does this feature/product matter? (value) * What use cases does it solve for? (messaging)  * How does it compare to the "old way" of doing things? (solution statement) * How does it compare to the competition? (competitive differentiator) * What does good look like fo......Read More
814 Views
15 Answers
Jack Wei
Jack Wei
Sendbird Head of MarketingJanuary 26
There are dfinitely many directions to take. I'll try to distill down to two metrics across external & internal GTM KPIs: External * Leads, or Revenue within X days of launch * Activation/adoption within X days of launch Internal * Stakeholder satisfaction (survey) * GTM on time deliver......Read More
2129 Views
4 Answers
Abhishek Anbazhagan
Abhishek Anbazhagan
Palo Alto Networks Product Marketing Manager, CortexSeptember 5
While all marketing aims to solve a customer problem. When it comes to category creation, you are going to focus a significant portion of your time convincing Analysts and Press that your articulation of the problem is unique and hasn't been done before. You then use your product-adoption/sale......Read More
774 Views