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Influencing the C-Suite
How is the Product Marketing team structured there by product line, segment, function or by objective (ie. revenue retention, product engagement, etc)?
Can you compare and contrast techniques and mental frames for influencing internal c-suite people vs. external allies for ecosystem development? (... and vs. major accounts and/or major donors?) Are these all similar enough? Any significant differences? Thank you!
How do you ensure alignment when you have two senior executive stakeholders who disagree with each other on the proposed strategy and you are stuck in the middle?
VP, Product and Growth Marketing at 1Password | Formerly Dropbox, SurveyMonkey, LinkedIn • February 11
Product Marketing & Growth Advisor at | Formerly ClickUp, Vanta, DreamWorks Animation • December 7
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • May 28
Global Head of Product Marketing at Eventbrite | Formerly Amazon, Ex-Amex • February 10
Head of Product Marketing at LottieFiles | Formerly WeLoveNoCode (made $3.6M ARR), Abstract, Flawless App (sold) • September 2
Our founders have created our product messaging based on their ideas. How do we get them to give product marketing more control over messaging?
Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?
Director of Product Management - Pricing & Packaging, CXP at Twilio | Formerly Narvar, Medallia, Helpshift, Feedzai, Reputation.com • September 9
Director of Product Marketing & Demand Generation at ESO | Formerly Fortive • November 2