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Influencing the C-Suite

What are the best habits to do when working with C-Suite?

1 Answer

Lemon.io Head of Growth Product Marketing • December 2

When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More

1812 Views

What are some ways that junior and newer pmms can get greater exposure to the c-suite?

2 Answers

Eric Petitt

Glassdoor Senior Vice President Marketing • March 17

(This answer from my fearless colleague Sophia Fox) As a junior pmm, recommend being strategic about the types of projects you work on, and in what capacity. Cannot emphasize enough taking the initiative to seek out and work with your manager and cross-functional partners to identify where pmm ca......Read More

1180 Views

What do product marketers get wrong when trying to influence the C-Suite?

1 Answer

Jon Rooney

Unity Vice President Product Marketing • April 23

Product marketers most often come up short in influencing the C-Suite by showing up at the wrong altitude, with the wrong information and the wrong disposition. The most common mistake I've seen is a PMM showing up with far too much detail and data without a clear "here's the goal, here's what we......Read More

216 Views

Product Marketers often get pulled in several directions and everything feels urgent. How do we work with our CMO and Exec team to help narrow down what we focus on?

3 Answers

Eric Petitt

Glassdoor Senior Vice President Marketing • March 17

Product marketing is so often misunderstood, and a lot of CMO’s didn’t grow up with it so they don’t particularly understand it. Still other CMO’s struggle with the PMM orgs that seem to spend more time on things they can’t see or aren’t held accountable for inside their own marketing org. And, l......Read More

1228 Views

How do you influence the c-suite to get more resources?

4 Answers

Eric Petitt

Glassdoor Senior Vice President Marketing • March 17

It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between your priorities and the key opportunities for the company? Have you shared them? The second is making sure you are being heard. ......Read More

933 Views

How do you get the Csuite team to buy into a new pitch deck?

I just joined a new company, and their pitch decks are AWFUL and the sales teams are losing deals because of poor pitches. I'm working with a few key stakeholders to create better pitch decks, but several CSuite team members are apprehensive about trying something new because we'll be filing for IPO soon. They'd rather be consistently bad, then differently good.

6 Answers

Eric Petitt

Glassdoor Senior Vice President Marketing • March 17

If I was an exec at your company, I’d want to understand what is awful about this pitch (share research, client feedback?), what evidence you can provide that it is hurting my business (do an a/b pilot?), and what you think good looks like (comparative/competitive examples?). If you brought that ......Read More

1018 Views

How do you drive alignment across the exec team on messaging

20 Answers

Ajit Ghuman

Twilio Director of Product Management - Pricing & Packaging, CXP • September 8

It's hard. Real hard. Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order. 1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More

1350 Views

How is your Product Marketing team structured?

By product line, segment, function or by objective (ie. revenue retention, product engagement, etc?

12 Answers

Mike Polner

Discord Head of Marketing • December 12

Great question! I think about this one a lot...First off, it’s important to callout that there is no perfect org structure :) In general, you have to identify what you’re optimizing towards and what structure will give you the highest chance to get there. For Eats PMM, we’ve always kept a fai......Read More

2548 Views

Why do product marketing jobs have high turnover?

Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?

8 Answers

Mike Flouton

GitLab VP, Product • August 29

I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. There are two reasons IME. 1. The bad news. Marketing is an easy target when times are bad because many of the ways we are ......Read More

1783 Views

In what ways to you see (or recommend) product marketers build trust with their XFN partners?

7 Answers

Uri Kogan

R-Zero Vice President of Product Marketing • March 3

This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we connect the market to the goals of the organization, and the product back to the market. That hel......Read More

813 Views

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