Influencing the C-Suite

1 Answer
Lisa Dziuba
Lisa Dziuba
Lemon.io Head of Growth Product MarketingDecember 2
When working with C-Suite executives, there are a few key habits that can help you build strong working relationships and effectively communicate your ideas: 1. Be prepared: Make sure you have thoroughly researched and thought through your ideas before presenting them to C-Suite executives.......Read More
1222 Views
Why do product marketing jobs have high turnover?
Most of my marketing colleagues have either gotten fired, laid off, or found a new job within the past 18 months. I've personally have been laid off 5 times and left on my own 5 times in the past 10 years. Why such high churn in marketing?
8 Answers
Mike Flouton
Mike Flouton
GitLab VP, ProductAugust 29
I'd first like to call attention to your last sentence - this is an issue with all of marketing, not just PMM. The CMO the the highest turnover spot on the exec team. There are two reasons IME. 1. The bad news.  Marketing is an easy target when times are bad because many of the ways we are ......Read More
1722 Views
7 Answers
Uri Kogan
Uri Kogan
OnPlan VP Product MarketingMarch 3
This is an interesting one. In my last company, I joined as the first PMM. In my first meeting with the product team, I spent a fair bit of time explaining the role of PMMs and what we do — how we connect the market to the goals of the organization, and the product back to the market. That hel......Read More
671 Views
10 Answers
Diana Smith
Diana Smith
Hashi Senior Director of Product MarketingJuly 16
We match internal promotion based on the level of the product announcement. Small updates are little features that mostly existing customers are excited about. Medium updates are larger changes that potentially open up a small new audience or unlock new revenue potential. Large updates are major ......Read More
3755 Views
18 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPSeptember 9
It's hard. Real hard.  Many PMMs make the mistake of starting with messaging. This is a no-no. Messaging comes last and just puts words behind what was already decided. You have to nail this in sequential order.  1. First comes strategy 2. Then comes positioning 3. And finally comes me......Read More
892 Views
3 Answers
Eric Petitt
Eric Petitt
Glassdoor Vice President, MarketingMarch 17
It starts with making sure the c-suite knows where you fit in to business outcomes. What are your OKR’s for the quarter, for the year? Is there a straight line between your priorities and the key opportunities for the company? Have you shared them? The second is making sure you are being heard. ......Read More
780 Views
1 Answer
Sherry Wu
Sherry Wu
Gong Director of Product MarketingJanuary 11
Influencing any stakeholder (whether internal or external) comes down to two factors. Think of any stakeholder as a customer you'd like to market to. You need to know 3 things: 1. What does your stakeholder care about from a business perspective? 2. What information do they need, and where do ......Read More
788 Views
7 Answers
Sunny Manivannan
Sunny Manivannan
Braze Vice President & GM, Global SMBJune 16
Startups are unique because (virtually) every employee is also a shareholder. Which means that every internal meeting is also a shareholders' meeting. Now, unlike companies where you are a passive shareholder (Grandma bought you 10 shares of McDonald's, for example) but have no way to influence ......Read More
1257 Views
1 Answer
Sherry Wu
Sherry Wu
Gong Director of Product MarketingJanuary 11
There are 3 main ways I interact with the C-suite: * Regular leadership meetings where we discuss product roadmap and GTM * Project-specific interactions * Regular 1:1s (this will depend on the size of your company) During regular leadership meetings, execs discuss high-priority company init......Read More
705 Views
11 Answers
Ajit Ghuman
Ajit Ghuman
Twilio Director of Product Management - Pricing & Packaging, CXPMay 28
Oh boy, this is a great question.  In my experience in working with various different startups in the valley, I've seen this dynamic in many places. Sales and marketing tensions are not a 'thing' for no reason.  However, these relationships can improve. Some of the people who I've personall......Read More
463 Views