AMA RIGHT NOW
Momentive (SurveyMonkey) Director, Product Marketing, Scott Monroe
on Competitive Positioning
The Product Marketing Experts
Hosted by Jeffrey Vocell
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
Product Marketing Lead at Google
Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap
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As a PM at Google, Vishal Naik focuses on Google Assistant integrations with
other products. Before that, he spent valuable years at DocuSign and TriNet,
getting to know the SaaS space inside out.
In this episode, Jeffrey and Vishal talk about his experience at Google, the
ways in which a pro...more
Head of Lightroom Product Marketing at Adobe
Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches
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Mary Sheehan’s career began in the early days of Google, where she started as an
Account Manager fresh out of college. Switching lanes to Product Marketing,
Sheehan now heads the Product Marketing team for Adobe Lightroom.
In this interview, Jeffrey and Mary talk about her newly launched book “...more
Senior Vice President, Product Marketing at BetterUp
Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth
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"I define product marketing as a function which takes into account your market,
your customer, and your product truths to drive go-to-market outcomes." -Sahil
Sethi
Before he was a VP of Marketing at Klaviyo, Sahil Sethi spent incredibly
valuable years with McKinsey, Microsoft, and Qualtrics,...more
Head Of Product Marketing at HubSpot
Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention
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“I’m guided by a deep sense of curiosity.” - Tiffany Tooley
Tiffany Tooley started her career as a one-person marketing team of a small
cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot.
Throughout her journey as a product marketer, she nurtured a strong growth
mindse...more
Product Marketing Director, AR/VR at Meta
Chad Kimner, Product Marketing Director at Meta on Messaging and Positioning
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Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where
he is currently spearheading the go-to-market strategy for privacy and
responsible innovation.
In his role at Meta, Chad is embracing the powerful opportunity to shed more
light on the capabilities of augmented and...more
VP, Direct to Consumer Marketing at National Basketball Association
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
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“You should be listening to your customers every day – it should be a
fundamental part of what you do because you represent that customer, and you are
their mouthpiece.” – Kristen Brophy
Kristen Brophy is a Senior Director of Marketing at the NBA, leading product
marketing efforts on NBA’s di...more
Kevin Wu, Head of Solution & Category Product Marketing at Airtable on Messaging
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Kevin Wu is the Head of Solution and Category Product Marketing at Airtable,
where he has been building a product marketing program from scratch.
In his role at Airtable, Kevin has been reinventing the product’s messaging and
positioning framework. When it comes to SaaS B2B companies, he says...more
Global Head of Product Marketing at Eventbrite
Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research
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“Always put on your own personal research hat.” - Jameelah Calhoun
Jameelah Calhoun currently serves as the Global Head of Product Marketing at
Eventbrite, where she drives go-to-market and monetization efforts to launch new
product experiences for both event creators and consumers.
In her r...more
Head of Product Marketing at Nextdoor
Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap
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“Don’t launch it and leave it - launch and learn.” -Brianne Shally
In this interview Jeffrey and Brianne discuss what being a PMM leader for a
consumer product marketing brand is like as well as Brianne’s path into PMM.
Brianne is a former strategy consultant who considers herself a business le...more
Vice President Product Marketing at Salesforce
Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches
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Rekha is an engineer turned marketer who has a technical background and fell in
love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM
process are the naming and positioning of new products and features. She
advocates for involving every team in the launch process and both int...more
Vice President Product Marketing at ClickUp
Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp
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Whether you’re looking to break into PMM or have been a practitioner for years,
this interview is full of advice on how to further develop your career. We are
joined this week by Mike, VP, Product Marketing at ClickUp, who has had an
amazing career finding the right roles and ultimately landing ...more
Global Head of Product Marketing at Grammarly
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
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In this week’s episode Natala and Jeffrey are talking all about product
launches. How do you make the magic happen while getting the organization
excited and aligned? It’s not just about storytelling and designing a great
narrative for your product, rather it’s creating a product that delivers on...more
Associate Director Product Marketing, Creator Promotion at Spotify
Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)
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Alex is a former product manager and consultant who has found his way into the
adtech world, and specifically measurement. This interview is all about how him
and his team leverage research and measurement. When it comes to measurement, he
and his team look at how well advertising is working and ...more
Product Marketing at Glassdoor
Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor
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We’re on a messaging kick! This week we are discussing how Sophia and her team
approach messaging and positioning that serves both B2B and B2C target
audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a
position of leadership in a crowded market and how they’ve evolved thei...more
Head of Product Marketing at Calendly
The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly
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From startup companies to being at a large scale organization, Jeff has been
doing product marketing work since before it was even defined as PMM. In this
interview you’ll hear his point of view on the emergence of self serve and how
it’s impacted the role of product marketing. He shares how the ...more
Director of Product Marketing at Snowflake
Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake
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Messaging is a fundamental aspect of product marketing that includes testing,
refining, and a huge amount of internal alignment across the organization. It’s
a living breathing process that when done right, equates to an impactful
impression left on your market. Tune in to hear messaging framewor...more
Vice President Product Marketing at New Relic
Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio
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How do we become product marketers? Pallavi shares her extensive background in
marketing and how she’s evolved to lead all marketing functions at a quickly
growing company. She also shares her take on the 80/20 rule, how to structure
your team, and achieve KPI’s. You’ll also hear why she values h...more
Chief Marketing Officer at Blend
Cultivating Your PMM Career with Naman Khan, CMO at Zeplin
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Product marketing hasn’t always been recognized as a value ad to organizations,
but more and more companies are recognizing the need for the function and
therefore more roles in the field are being created. Keeping up on the trends in
the market and playing to your strengths will ultimately help ...more
Head Of Product Marketing at Canva
Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
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What makes your messaging stand out from competitors isn’t the simple task of
stringing together a lovely sequence of words and putting pen to paper - it’s
the constant evolution and iteration, rooted in testing and market research,
that ultimately sets your marketing apart. In order to know how...more
Director, Product Marketing at Figma
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
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In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
Chief Marketing Officer at Ada
The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath
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Follow Diego on LinkedIn.
Join Diego on Sharebird.
Questions covered in this episode:
1. Can you tell us about yourself and your role at UiPath?
2. UI Path recently went public. Can you share a bit about what that was like?
3. As the leader of product marketing, what did you need to think a...more
Product Marketing at Trusted Health
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
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Follow Alex on LinkedIn.
Join Alex on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at ActiveCampaign?
2. How do you and the product marketing team at ActiveCampaign think about
storytelling?
3. When you think about telling a new story or ...more
Head of Product Marketing, Core Product at Gusto
Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto
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Follow Leah on LinkedIn.
Join Leah on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Gusto?
2. How do you and the product marketing team at Gusto handle competitive
intelligence? Do you have dedicated people for it, or is it a part of what...more
Executive Vice President Products at Snow Software
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
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Connect with Becky on LinkedIn.
Join Becky on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Snow Software?
2. As a leader how do you set the tone, and build a great relationship with
Product?
3. At Snow, do you and the Product Marketing...more
VP Product Marketing and Sales Enablement at EIS
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
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Connect with Axel on LinkedIn.
Join Axel on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit more about yourself and Datasite?
2. At Datasite you oversee product marketing, content marketing, and pricing.
Can you share how that came to be?
3. How did you come to own pricin...more
Product Marketing, Reality Labs at Meta
Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr
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Connect with Kavya on LinkedIn.
Join Kavya on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Sprinklr?
2. Can you share a little bit about how you got into product marketing and what
interested you about it?
3. For a product marketer lo...more
VP of Product Marketing at Oyster®
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
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Connect with Gregg on LinkedIn.
Join Gregg on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role?
2. How have you structured the team at Zapier?
3. What do you think about structuring product marketing teams? Why did you
decided on the structure ...more
Product Marketing at Chan Zuckerberg Initiative
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
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Connect with Grace on LinkedIn.
Join Grace on Sharebird.
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role at Udemy?
2. As product marketing leaders, we need to build credibility with so many other
groups such as product, demand gen, customer marketing, a...more
Vice President of Marketing at Clockwise
Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
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You can connect with Francis on LinkedIn.
Join Francis on Sharebird!
Questions covered in this episode:
1. Can you tell us a bit about yourself and your role?
2. You've held a number of product marketing roles. Tell us about what product
marketing should look like in an early stage company?
3....more
Director, Product Marketing at Intercom
Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
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Connect with Jasmine on LinkedIn.
Join Jasmine on Sharebird.
Questions covered in this episode:
1. Tell me about your career path to becoming a PMM.
2. So you work in one group with multiple PMMs- How do ensure you're telling
stories that are aligned?
3. Do these stories align to y...more
Director, Head of Creator Brand & Product Marketing at Spotify
Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
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Connect with Daniel on LinkedIn here:
https://www.linkedin.com/in/danielkuperman/
Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman
Book recommendations:
1. Positioning: The Battle for Your Mind - by Al Ries and Jack Trout
2. Obviously Awesome - by April Dunford
3....more
CMO at Pluralsight
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
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Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/
Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1
Questions covered in this episode:
1. What’s your elevator pitch for Pluralsight?
2. How did you come up with that?
3. Did you use a ...more
Director (Head of) Global GTM & Demand Generation at Shopify
How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen
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Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/
Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen
Questions covered in this episode:
1. What’s your elevator pitch for Shopify?
2. How did you come up with that?
3. Did you use a fr...more
Senior Director, Portfolio & Engagement Product Marketing at Airtable
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
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Connect with Christy on LinkedIn here:
https://www.linkedin.com/in/christy-roach/
Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach
Questions covered in this episode:
1. What’s your elevator pitch for Airtable?
2. How did you come up with that?
3. Did you use...more
Marketing Strategy Consultant at
How I Positioned That Mini Series hosted by Daniel J. Murphy
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Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/
Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy
Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home
Founder at DGMG
Narrative Design with Dave Gerhardt, CMO at Privy
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Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/
Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardt
Questions covered in this episode:
1. Why do so many B2B technology companies look and sound the same?
2. What is the company story - what does that mean...more
VP Product Marketing & Lifecycle at Kajabi
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
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Connect with Tamara on LinkedIn here:
https://www.linkedin.com/in/tamaragrominsky/
Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky
Questions covered in this episode:
1. How’d you get into product marketing?
2. What is segmentation?
3. Why should you do it...more
VP, Marketing at Inscribe
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
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Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/
Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barraco
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. What does your team look like at Sendoso,...more
Director of Product Marketing at HubSpot
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
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Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/
Join Sara on Sharebird here: https://sharebird.com/profile/sararosso
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. So you did you Sharebird AMA on how product marketing...more
Head Of Marketing at Tailscale
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
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Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/
Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webb
Career Opportunities at Trello: bitly/growth/pmm
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. S...more
Senior Director, Portfolio & Engagement Product Marketing at Airtable
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
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Connect with Christy on LinkedIn here:
https://www.linkedin.com/in/christy-roach/
Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach
Check out careers at Airtable here: https://airtable.com/careers
Questions we cover in this episode:
1. Tell me about your career path...more
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
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Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/
Join JD on Sharebird here: https://sharebird.com/profile/jd-prater
Find JD's Podcast (Thrills and Chills) here
https://sharebird.com/shows/thrills-and-chills-establishing-product-marketing
Questions we cover in this episode...more
VP of Marketing at Jasper
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
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Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/
Questions we cover in this episode:
1. So, we of course worked together for a while at HubSpot! And now we’re both
onto new things. Tell us about what you’re working on now.
2. One thing I think everyone w...more
VP of Marketing at NetSpring
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
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Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/
Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dong
Heap is hiring! Check out career opportunities here: https://heap.io/careers
Questions we cover in this episode:
1. Tell me about your career path to bec...more
Chief Marketing Officer, Dalenys & Xpollens Payment Solutions at Natixis
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
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Connect with Yannick on LinkedIn here:
https://www.linkedin.com/in/yannickkpodar/
Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodar
Check out Yannick's upcoming masterclass here:
http://www.careerhackeracademy.com/
Questions we cover in this episode:
1. Tell me abou...more
Global Head of PMM and Content Marketing, TIDAL at Square
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
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Connect with Agustina on Linkedin
here:https://www.linkedin.com/in/agustinasacerdote/
Join Agustina on Sharebird here:
https://sharebird.com/profile/agustina-sacerdote
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. What are the areas PMMs should...more
Product Marketing, Senior Director at Replicant
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
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Connect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/
Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louie
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. What does product marketing look like at...more
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
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Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/
Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2
Questions we cover in this episode:
1. I’d love to hear about your journey at Optimizely, you’ve been there for
over 6 years and have gone ...more
Vice President Product Marketing at Unity
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
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Connect with Jon here: https://www.linkedin.com/in/jonrooney/
Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooney
Follow Jon on Twitter: https://twitter.com/rooneythesis?lang=en
Questions covered in this episode:
1. Tell me about your career path to becoming the VP of PMM at ...more
A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.
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Because it’s a holiday I wanted to take a break this week and hang with the fam,
so we’re not doing an episode this week, but I still wanted to give you
something to listen to. So I’m going to share the top 5 episodes of the podcast
based on downloads, and tell you why I enjoyed that chat. Feel f...more
Sr. Director and Head of Product Marketing at Gem
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
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Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/
Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckham
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. So today we’re going to focus on working with sales an...more
Head of Product Marketing, VR Work Experiences, Oculus at Meta
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
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Connect with Susan on Linkedin:
https://www.linkedin.com/in/susan-j-park-2ab2a58/
Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-park
Questions we cover in this episode:
1. Tell me about your career path to becoming a PMM?
2. How has your job changed since Covid? Did ...more
Head of Marketing, Google Maps Platform at Google
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
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Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/
Join Madeline on Sharebird here:
https://sharebird.com/profile/madeline-ng/activity
Questions we cover in this episode:
1. How much do you miss the MK’s right now?
2. Tell me about your career path to becoming a PMM...more
Marketing Strategy Consultant at
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
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Connect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/
Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphy
Interested in theThe Product Launch Masterclass? Find out more here:
https://www.theproductlaunchmasterclass.com/home
Questions we covered in ...more
Vice President & GM, Global SMB at Braze
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
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Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/
Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannan
Questions we cover in this episode:
1. Tell me about your career path to becoming a product marketer.
2. Can you tell me about some of you...more
VP of Product Marketing at
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
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Check out Jeffrey's article here:
https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketing
Connect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/
Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1
Questions we cover in t...more
Head of Marketing at Retool
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
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Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/
Connect with Tanya Khakbaz here:
https://www.linkedin.com/in/tanya-khakbaz-a725732/
Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1
and https://sharebird.com/profile/tanya-khakbaz
Questio...more
Vice President Product Marketing / GTM at Wrike
Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft
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Connect with Chris Mills on Linkedin:
https://www.linkedin.com/in/chrisamills-sf/
Join Chris on Sharebird: https://sharebird.com/profile/chris-mills
Questions we cover on this episode:
1. What does product marketing look like at SalesLoft? How did you make your
way to VP there?
2. Wha...more
Head of Lightroom Product Marketing at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Connect with Mary Sheehan on Linkedin:
https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. Basics: Why is a launch valuable in general?...more
Head of Lightroom Product Marketing at Adobe
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Connect with Mary Sheehan on Linkedin:
https://www.linkedin.com/in/maryshirleysheehan/
Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. Basics: Why is a launch valuable in general?...more
Product Marketing at Cohere
Working with Product with April Rassa, Head of Product Marketing at HackerOne
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Connect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. Why is it so important for PMMs to be tightly integrated and on the same
page with product?
3. How can PMMs build a...more
Director of Brand and Product Marketing, Twilio.org at Twilio
Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
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Connect with Diana Smith on Linkedin:
https://www.linkedin.com/in/dianaharlansmith/
Join Diana on Sharebird: https://sharebird.com/profile/diana-smith
Questions we cover on this episode:
1. Tell me about your career path to becoming a PMM?
2. So in your role now you’re the Director of Product...more
Senior Product Marketing Manager at Foursquare
Breaking into Product Marketing with Naike Romain, Sr. PMM at Foursquare
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Connect with Naike Romain on Linkedin and Twitter.
Join Naike on Sharebird: https://sharebird.com/profile/naike-romain
Question we cover in this episode:
1. Let’s start way back, when you were a kid, what did you want to do when you
grew up?
2. What did you go to school for, when you...more
CEO at AudiencePlus
Brand Strategy with Anthony Kennada, Chief Marketing Officer at Front
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Connect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/
Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennada
Questions we covered in this episode:
1. Lakers vs Celtics
2. How Anthony got into marketing and his journey to becoming a CMO
3. How d...more
Senior Product Marketer at Hotjar
Consumer Psychology, with Phill Agnew, Director of Product Marketing at Brandwatch
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One of the things Alex and I set out to achieve with this podcast, is to
champion product marketing. And a huge part of that is not only making product
marketing more popular but helping standardize how we work. That's important,
being a pmm today is a little to much of an art. Shrouded in myster...more
VP Marketing at Appcues
Product Led Growth with Eric Keating, VP of Marketing at Appcues
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Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/
Questions we covered in this episode:
1. Kids and Zoom
2. How Eric got into Marketing
3. What is Product Led Growth?
4. Why is it growing so fast right now?
5. What should PMMs doin at a PLG company?
6. P...more
GTM Leader | Marketing Author | Career Coach at
Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
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Interviews are pretty pressure packed situations. You have a very limited amount
of time to make an impression on a small group of people who will decide if you
get the job or not. You’re trying to show you know you stuff, impress them,
stand out, all while maintaining your cool and showing that ...more
CEO at
Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor
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Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/
Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer
Questions we covered in this episode:
1. How do you add value to PMs and the product team?
2. How do you build a good relationship with Product?
3....more
Product Positioning with April Dunford, Author of Obv!ously Awesome
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April Dunford, Startup market strategy + positioning. Author - Obviously
Awesome. Connect with her here:
- Linkedin
- Twitter
Questions we covered in this episode:
1. How did April develop her positioning skills? (3:19)
2. How did she develop her method? (10:33)
3. Examples of positioning...more
Head of Marketing at Discord
B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats
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Marcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss:
1. What's it been like working at Uber Eats through this pandemic?
2. How are B2B and B2C similar, different, and what can B2B learn from B2C?
Product led growth, and the consumerization of software.
3. W...more
Head of Product Marketing at Retool
Messaging with Kevin Garcia, Director of Product Marketing, Segment
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Connect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/
Join him on Sharebird: https://sharebird.com/profile/kevin-garcia
Product Marketing Lead at Square
Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social
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Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/
Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica
Senior Director, Technology Marketing and Communications at Zendesk
The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk
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Navigating and taking control of your career as a pmm is really really
important. I LOVE product marketing but growing your career as a PMM can be a
struggle. Product Marketing is often different at different companies, the scope
is often ambiguous, it’s hard to measure the impact of our work, an...more
CEO at Sharebird
Welcome to the Product Marketing Experts
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In this episode Marcus and Alex introduce you to the show. Who we are, what
we're trying to achieve, and what you can expect to learn from The Product
Marketing Experts. Next week we'll rollout our first real episode with Teresa
Haun, Director of Product Marketing at Zendesk.
Don't forget to ch...more