The Product Marketing Experts
Hosted by Jeffrey Vocell
A deep dive into the craft of Product Marketing with the best Product Marketers in the world. Each week we sit down with Product Marketing experts at some of the fastest growing technology companies in the world. Hosted by Jeffrey Vocell, Director of Product Marketing at Iterable and brought to you by Sharebird.com, the leading Product Marketing question and answer site.
The Product Marketing Experts
Braze Vice President Product Marketing
Braze VP of Product Marketing, Kelsey Nelson on Growth Product Marketing
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Questions covered in this episode: 00:21 Opening Question: Journey into and through product marketing 02:29 How do you define growth product marketing and how it differ from traditional quote-unquote product marketing? 04:29 How do you like to sort through some of the signals to find the ri...more
The Product Marketing Experts
Lattice VP Product Marketing
Lattice VP of Product Marketing, Emi Hofmeister on Storytelling
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Questions covered in this episode: 00:19 Opening Question: Journey into and through product marketing 03:25 Can you share a little bit about how you think about crafting great product stories that resonate with customers? 06:08 How do you balance technical details, emotional storytelling, a...more
The Product Marketing Experts
Qualia VP of Marketing
Qualia VP of Marketing, Charlene Wang on Product Marketing KPI's
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Questions covered in this episode: 0:18 Opening Question: Journey into and through product marketing 1:48 How do you think about deciding what KPIs truly reflect the success of product marketing efforts? Do you have any favorite KPIs that you feel have been overlooked but are useful for prod...more
The Product Marketing Experts
ActiveCampaign VP Product Marketing
Pendo VP Product Marketing, Jackie Palmer on Product Launches
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Questions covered in this episode: 0:32 Opening Question: Journey into and through product marketing 2:57 Can you share any stories about a memorable launch that you've been a part of and how you've adapted to make it a success? 10:32 How do you think about messaging and working with analy...more
The Product Marketing Experts
Splunk Sr. Director, Product Marketing - Observability
Splunk Senior Director, Product Marketing, Michael Olson on Competitive Positioning
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Questions covered in this episode: 0:26 Opening Question: Journey into and through product marketing 4:14 How do you convince customers to care about what makes your product different? 7:32 Can you share an example of a time when you faced intense competition and walk us through some of t...more
The Product Marketing Experts
LinkedIn Director of Product Marketing
LinkedIn Director of Product Marketing, Andrew Kaplan on Go-To-Market Strategy
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Questions covered in this episode: 0:24 Opening Question: Journey into and through product marketing 2:24 How do you think about go-to-market strategy and how do you feel about audience segmentation, especially when dealing with a broad user base, like you have at LinkedIn? 6:37 How do you ...more
The Product Marketing Experts
Enable VP of Product Marketing
Crossbeam Senior Director of Product Marketing, Amanda Groves on Go To Market
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:22 How you and Crossbeam team think about creating successful go-to-market plan? 7:37 how do you lay out the responisbilities and plan across your or...more
The Product Marketing Experts
Meta Head Of Product Marketing - Metaverse
Meta Head of Product Marketing, Girija Sathyamurthy on Stakeholder Management
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 4:05 How you think about what is the metaverse in general and how you really look at it through a product marketing lens? 7:35 How is your product mark...more
The Product Marketing Experts
Observable VP, Marketing
Observable VP Marketing, LaShaun Williams on Release Marketing
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Questions covered in this episode: 1:25 Opening Question: Can you tell me a little bit about yourself and your path into product marketing? 6:32 How you handle release marketing at Observable and how you think about organizing and planning for releases at your current company?? 11:09 how di...more
The Product Marketing Experts
Labelbox Director of Product Marketing
HyreSnap GTM Advisor, Abhishek Ratna on AI integration into product marketing
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Questions covered in this episode: 1:36 Opening Question: Journey into and through product marketing? 4:41 How do you think product marketing leaders and teams should start integrating AI into their strategy.? 8:34 What kind of AI tools are you using around segmentation and market research ...more
The Product Marketing Experts
Workhuman Head of Product Marketing
Klaviyo Director of Product Marketing, Katie Gerard on Product Launches
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Questions covered in this episode: 1:27 Opening Question: Tell us about your journey into and through product marketing? 4:06 How you've used the core business metrics to influence your team or your leadership at Klaviyo? 5:37 How have you and the product marketing team at Klaviyo thought a...more
The Product Marketing Experts
Sourcegraph Chief Marketing Officer
DigitalOcean VP Product Marketing, Raman Sharma on Building a Product Marketing Team
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Questions covered in this episode: 1:23 Opening Question: what's been your journey into and through product marketing? 4:15 What brought you to DigitalOcean and what does your current role encompass? 8:15 During the early stages how do you divide the work and handle all the requests while also...more
The Product Marketing Experts
Clari VP, Brand, Content and Product Marketing
Clari VP, Brand, Content and Product Marketing, Julien Sauvage on Growth Product Marketing Career Path and Product Launches
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Questions covered in this episode: 1:34 Opening Question: How you got into product marketing and what brought you to Clari? 4:17 Can you give a little bit of an overview about what Clari is, what you do at Clari? 8:41 What are some of the differences in your mind between what makes a good l...more
The Product Marketing Experts
Forget The Funnel SaaS Product Marketing & Growth Advisor
Bitly VP PMM & Co-Founder / CEO of “Forget the Funnel” Georgiana Laudi on Customer Research
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Questions covered in this episode: 1:25 Opening Question: What led Claire and you to start ‘Forget the Funnel’? 3:50 Can you talk a little bit about the book that is derived from your consultancy ‘Forget the Funnel’? 9:10 Where do you recommend even starting with customer research? 18:53 H...more
The Product Marketing Experts
GitHub Vice President Product Marketing
GitHub VP Product Marketing, Philippe Poutonnet on Developing Your PMM Career
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Questions covered in this episode: 1:25 Opening Question: Journey into and through product marketing 3:28 How you think about as the product marketing lead at Twilio, about how you think about team structure? 10:50 How you think about really helping truly drive that demand gen engine, from ...more
The Product Marketing Experts
Box Head of Product Marketing, Platform and Integrations
Vishal Naik, Product Marketing Lead at Google on Influencing the Product Roadmap
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As a PM at Google, Vishal Naik focuses on Google Assistant integrations with other products. Before that, he spent valuable years at DocuSign and TriNet, getting to know the SaaS space inside out. In this episode, Jeffrey and Vishal talk about his experience at Google, the ways in which a pro...more
The Product Marketing Experts
Adobe Head of Lightroom Product Marketing
Mary Sheehan, Head of Product Marketing for Adobe Lightroom on Product Launches
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Mary Sheehan’s career began in the early days of Google, where she started as an Account Manager fresh out of college. Switching lanes to Product Marketing, Sheehan now heads the Product Marketing team for Adobe Lightroom. In this interview, Jeffrey and Mary talk about her newly launched book “...more
The Product Marketing Experts
Freshworks Vice President - Global Product Marketing
Sahil Sethi, Former VP of Marketing at Klaviyo on Product-led Growth
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"I define product marketing as a function which takes into account your market, your customer, and your product truths to drive go-to-market outcomes." -Sahil Sethi Before he was a VP of Marketing at Klaviyo, Sahil Sethi spent incredibly valuable years with McKinsey, Microsoft, and Qualtrics,...more
The Product Marketing Experts
Workday Vice President Product Marketing
Tiffany Tooley, Head of Product Marketing at Hubspot on Company Culture and Talent Retention
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“I’m guided by a deep sense of curiosity.” - Tiffany Tooley Tiffany Tooley started her career as a one-person marketing team of a small cookie manufacturer. Today, she’s the Head of Product Marketing at Hubspot. Throughout her journey as a product marketer, she nurtured a strong growth mindse...more
The Product Marketing Experts
Meta Product Marketing Director, AR/VR
Chad Kimner, Product Marketing Director at Meta on Messaging and Positioning
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Chad Kimner is a Product Marketing Director for AR/VR solutions at Meta, where he is currently spearheading the go-to-market strategy for privacy and responsible innovation. In his role at Meta, Chad is embracing the powerful opportunity to shed more light on the capabilities of augmented and...more
The Product Marketing Experts
ThredUP SVP, Marketing
Kristen Brophy, Senior Director of Marketing at the NBA on Structuring and Organization
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“You should be listening to your customers every day – it should be a fundamental part of what you do because you represent that customer, and you are their mouthpiece.” – Kristen Brophy Kristen Brophy is a Senior Director of Marketing at the NBA, leading product marketing efforts on NBA’s di...more
The Product Marketing Experts
Kevin Wu, Head of Solution & Category Product Marketing at Airtable on Messaging
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Kevin Wu is the Head of Solution and Category Product Marketing at Airtable, where he has been building a product marketing program from scratch. In his role at Airtable, Kevin has been reinventing the product’s messaging and positioning framework. When it comes to SaaS B2B companies, he says...more
The Product Marketing Experts
Eventbrite VP, Global Head of Product Marketing
Jameelah Calhoun, Global Head of Product Marketing at Eventbrite on Market Research
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“Always put on your own personal research hat.” - Jameelah Calhoun Jameelah Calhoun currently serves as the Global Head of Product Marketing at Eventbrite, where she drives go-to-market and monetization efforts to launch new product experiences for both event creators and consumers. In her r...more
The Product Marketing Experts
Nextdoor Ex-Head of Product Marketing
Brianne Shally, Head of Product Marketing at Nextdoor on Consumer PMM and Influencing the Product Roadmap
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“Don’t launch it and leave it - launch and learn.” -Brianne Shally In this interview Jeffrey and Brianne discuss what being a PMM leader for a consumer product marketing brand is like as well as Brianne’s path into PMM. Brianne is a former strategy consultant who considers herself a business le...more
The Product Marketing Experts
Salesforce Vice President Product Marketing
Rekha Srivatsan, VP Product Marketing, Service Cloud at Salesforce on Product Launches
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Rekha is an engineer turned marketer who has a technical background and fell in love with the PMM craft. Two aspects that she thoroughly enjoys in the GTM process are the naming and positioning of new products and features. She advocates for involving every team in the launch process and both int...more
The Product Marketing Experts
Ex-VP, Product Marketing @ ClickUp, SurveyMonkey, Gainsight, Marketo
Accelerating Your PMM Career with Mike Berger, VP, Product Marketing at ClickUp
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Whether you’re looking to break into PMM or have been a practitioner for years, this interview is full of advice on how to further develop your career. We are joined this week by Mike, VP, Product Marketing at ClickUp, who has had an amazing career finding the right roles and ultimately landing ...more
The Product Marketing Experts
Dialpad Vice President Product Marketing
Taking Products to Market with Grammarly's Head of Product Marketing, Natala Menezes
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In this week’s episode Natala and Jeffrey are talking all about product launches. How do you make the magic happen while getting the organization excited and aligned? It’s not just about storytelling and designing a great narrative for your product, rather it’s creating a product that delivers on...more
The Product Marketing Experts
Meta Product Marketing Lead, Facebook for Business & Commerce
Leveraging Qualitative and Quantitative Research with Alex Lobert, Product Marketing Lead, Measurement at Meta (Facebook)
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Alex is a former product manager and consultant who has found his way into the adtech world, and specifically measurement. This interview is all about how him and his team leverage research and measurement. When it comes to measurement, he and his team look at how well advertising is working and ...more
The Product Marketing Experts
Glassdoor Director, Product Marketing
Competitive Research That Helps You Stand Out with Sophia (Fox) Le, Lead PMM at GlassDoor
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We’re on a messaging kick! This week we are discussing how Sophia and her team approach messaging and positioning that serves both B2B and B2C target audiences. Sophia and Jeffrey discuss what Glassdoor has done to maintain a position of leadership in a crowded market and how they’ve evolved thei...more
The Product Marketing Experts
Calendly VP of Product Marketing
The Impact of PLG on the PMM Career with Jeff Hardison, Head of PMM at Calendly
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From startup companies to being at a large scale organization, Jeff has been doing product marketing work since before it was even defined as PMM. In this interview you’ll hear his point of view on the emergence of self serve and how it’s impacted the role of product marketing. He shares how the ...more
The Product Marketing Experts
Distributional Head of Marketing
Punchy Messaging with Alexandra Gutow, Director of PMM at Snowflake
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Messaging is a fundamental aspect of product marketing that includes testing, refining, and a huge amount of internal alignment across the organization. It’s a living breathing process that when done right, equates to an impactful impression left on your market. Tune in to hear messaging framewor...more
The Product Marketing Experts
New Relic VP, Product Marketing
Owning the PMM Craft with Pallavi Vanacharla, Head of PMM, IoT at Twilio
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How do we become product marketers? Pallavi shares her extensive background in marketing and how she’s evolved to lead all marketing functions at a quickly growing company. She also shares her take on the 80/20 rule, how to structure your team, and achieve KPI’s. You’ll also hear why she values h...more
The Product Marketing Experts
Personio Chief Marketing Officer
Cultivating Your PMM Career with Naman Khan, CMO at Zeplin
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Product marketing hasn’t always been recognized as a value ad to organizations, but more and more companies are recognizing the need for the function and therefore more roles in the field are being created. Keeping up on the trends in the market and playing to your strengths will ultimately help ...more
The Product Marketing Experts
Canva Head Of Product Marketing
Iterating Your Messaging with Charlotte Norman, Head of PMM at Canva
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What makes your messaging stand out from competitors isn’t the simple task of stringing together a lovely sequence of words and putting pen to paper - it’s the constant evolution and iteration, rooted in testing and market research, that ultimately sets your marketing apart. In order to know how...more
The Product Marketing Experts
Figma Director, Product Marketing
GTM Process with Andrew Forbes, Director Product Marketing at Zendesk
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In this week’s interview with Andrew Forbes, who directs PMM at Zendesk, him and Jeffrey discuss GTM strategy - from organizing your team, sales enablement, getting internal alignment, to the importance of market research - tune in to hear how to make your product launches bigger and better.
The Product Marketing Experts
Writer Chief Marketing Officer
The Journey to IPO with Diego Lomanto, Vice President, Product Marketing at UiPath
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Follow Diego on LinkedIn. Join Diego on Sharebird. Questions covered in this episode: 1. Can you tell us about yourself and your role at UiPath? 2. UI Path recently went public. Can you share a bit about what that was like? 3. As the leader of product marketing, what did you need to think a...more
The Product Marketing Experts
Trusted Health Product Marketing
Building a Customer-Centric Narrative with Alex Gammelgard, Sr. Director Go-To-Market Strategy at ActiveCampaign
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Follow Alex on LinkedIn. Join Alex on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at ActiveCampaign? 2. How do you and the product marketing team at ActiveCampaign think about storytelling? 3. When you think about telling a new story or ...more
The Product Marketing Experts
Gusto Head of Product Marketing, Benefits
Competitive Intelligence with Leah Brite, Head of Product Marketing, Core Product at Gusto
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Follow Leah on LinkedIn. Join Leah on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Gusto? 2. How do you and the product marketing team at Gusto handle competitive intelligence? Do you have dedicated people for it, or is it a part of what...more
The Product Marketing Experts
Flexera Chief Product Officer
Partnering with Product with Becky Trevino, Vice President Product Marketing and Operations at Snow Software
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Connect with Becky on LinkedIn. Join Becky on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Snow Software? 2. As a leader how do you set the tone, and build a great relationship with Product? 3. At Snow, do you and the Product Marketing...more
The Product Marketing Experts
Guidewire Software VP Product Marketing
Owning Pricing with Axel Kirstetter, VP Product Marketing, Content Marketing & Pricing at Datasite
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Connect with Axel on LinkedIn. Join Axel on Sharebird. Questions covered in this episode: 1. Can you tell us a bit more about yourself and Datasite? 2. At Datasite you oversee product marketing, content marketing, and pricing. Can you share how that came to be? 3. How did you come to own pricin...more
The Product Marketing Experts
Meta Product Marketing, Reality Labs
Developing your PMM Career with Kavya Nath, Senior Director of Product Marketing at Sprinklr
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Connect with Kavya on LinkedIn. Join Kavya on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Sprinklr? 2. Can you share a little bit about how you got into product marketing and what interested you about it? 3. For a product marketer lo...more
The Product Marketing Experts
PandaDoc VP of Product Marketing & Brand
Establishing Product Marketing with Gregg Miller, Head of Product Marketing at Zapier
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Connect with Gregg on LinkedIn. Join Gregg on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. How have you structured the team at Zapier? 3. What do you think about structuring product marketing teams? Why did you decided on the structure ...more
The Product Marketing Experts
Chan Zuckerberg Initiative Product Marketing
Product Launch Strategy with Grace Kuo, Director of Product Marketing at Udemy
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Connect with Grace on LinkedIn. Join Grace on Sharebird. Questions covered in this episode: 1. Can you tell us a bit about yourself and your role at Udemy? 2. As product marketing leaders, we need to build credibility with so many other groups such as product, demand gen, customer marketing, a...more
The Product Marketing Experts
Clockwise Vice President of Marketing
Evolution of the PMM Role with Francis Larkin, VP of Marketing at Clockwise
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You can connect with Francis on LinkedIn. Join Francis on Sharebird! Questions covered in this episode: 1. Can you tell us a bit about yourself and your role? 2. You've held a number of product marketing roles. Tell us about what product marketing should look like in an early stage company? 3....more
The Product Marketing Experts
Career & Leadership Coach/ Former Director, Product Marketing
Managing Stakeholder Relationships with Jasmine Jaume, Director of Product Marketing, Support & Platform at Intercom
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Connect with Jasmine on LinkedIn. Join Jasmine on Sharebird. Questions covered in this episode: 1. Tell me about your career path to becoming a PMM. 2. So you work in one group with multiple PMMs- How do ensure you're telling stories that are aligned? 3. Do these stories align to y...more
The Product Marketing Experts
Spotify Global Head of Marketing & Policy, Spotify for Artists
How I Positioned That: Spotify's Head of Creator Brand & Product Marketing, Sam Duboff
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The Product Marketing Experts
Atlassian Head of Core Product Marketing & GTM, ITSM Solutions
How I Positioned That: Atlassian's Head of Product Marketing (Jira Align) Daniel Kuperman
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Connect with Daniel on LinkedIn here: https://www.linkedin.com/in/danielkuperman/ Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-kuperman Book recommendations: 1. Positioning: The Battle for Your Mind - by Al Ries and Jack Trout 2. Obviously Awesome - by April Dunford 3....more
The Product Marketing Experts
How I Positioned That: Pluralsight's CMO, Lindsay Bayuk
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Connect with Lindsay on LinkedIn here: https://www.linkedin.com/in/lbayuk/ Join Lindsay on Sharebird here: https://sharebird.com/profile/lindsay-bayuk-1 Questions covered in this episode: 1. What’s your elevator pitch for Pluralsight? 2. How did you come up with that? 3. Did you use a ...more
The Product Marketing Experts
How I Positioned That: Shopify's Director, Global GTM & Demand Generation, Tamara Niesen
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Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaraniesen/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-niesen Questions covered in this episode: 1. What’s your elevator pitch for Shopify? 2. How did you come up with that? 3. Did you use a fr...more
The Product Marketing Experts
AssemblyAI VP of Marketing
How I Positioned That: Airtable's Self-Serve Product Marketing Lead, Christy Roach
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Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/ Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Questions covered in this episode: 1. What’s your elevator pitch for Airtable? 2. How did you come up with that? 3. Did you use...more
The Product Marketing Experts
Marketing Strategy Consultant
How I Positioned That Mini Series hosted by Daniel J. Murphy
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Connect with Dan on LinkedIn: https://www.linkedin.com/in/-danieljmurphy/
Join Dan on Sharebird: https://sharebird.com/profile/daniel-j-murphy
Check out Dan's Masterclass here: https://www.theproductlaunchmasterclass.com/home
The Product Marketing Experts
DGMG Founder
Narrative Design with Dave Gerhardt, CMO at Privy
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Connect with Dave on LinkedIn: https://www.linkedin.com/in/davegerhardt/ Join Dave on Sharebird: https://sharebird.com/profile/dave-gerhardt Questions covered in this episode: 1. Why do so many B2B technology companies look and sound the same? 2. What is the company story - what does that mean...more
The Product Marketing Experts
Kajabi VP Product Marketing & Lifecycle
Segmentation for PMMs with Tamara Grominsky, VP Strategic Growth at Unbounce
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Connect with Tamara on LinkedIn here: https://www.linkedin.com/in/tamaragrominsky/ Join Tamara on Sharebird here: https://sharebird.com/profile/tamara-grominsky Questions covered in this episode: 1. How’d you get into product marketing? 2. What is segmentation? 3. Why should you do it...more
The Product Marketing Experts
Inscribe VP, Marketing
The Path to PMM with Lauren Barraco, Sr. Director of Product Marketing at Sendoso
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Connect with Lauren on LinkedIn here: https://www.linkedin.com/in/laurenbarraco/ Join Lauren on Sharebird here: https://sharebird.com/profile/lauren-barraco Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. What does your team look like at Sendoso,...more
The Product Marketing Experts
Smartcat Senior Director, Product Marketing
Working Remote for PMMs with Sara Rosso, Director of Global Product Marketing at CloudBlue
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Connect with Sara on LinkedIn here: https://www.linkedin.com/in/sararosso/ Join Sara on Sharebird here: https://sharebird.com/profile/sararosso Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. So you did you Sharebird AMA on how product marketing...more
The Product Marketing Experts
Jasper Product Marketing
Product Led Growth with Jessica Webb, Product Marketing Senior Team Lead at Trello (Atlassian)
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Connect with Jessica on LinkedIn: https://www.linkedin.com/in/jessicawebbica/ Join Jessica on Sharebird: https://sharebird.com/profile/jessica-webb Career Opportunities at Trello: bitly/growth/pmm Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. S...more
The Product Marketing Experts
AssemblyAI VP of Marketing
PLG and Self Serve Products with Christy Roach, Self-Serve Product Marketing Lead at Airtable
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Connect with Christy on LinkedIn here: https://www.linkedin.com/in/christy-roach/ Join Christy on Sharebird here: https://sharebird.com/profile/christy-roach Check out careers at Airtable here: https://airtable.com/careers Questions we cover in this episode: 1. Tell me about your career path...more
The Product Marketing Experts
AssemblyAI Head Of Product Marketing
PMM First 90 Days with JD Prater, Head of Product Marketing at Amazon AWS Startups
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Connect with JD on LinkedIn here: https://www.linkedin.com/in/jdprater/ Join JD on Sharebird here: https://sharebird.com/profile/jd-prater Find JD's Podcast (Thrills and Chills) here https://sharebird.com/shows/thrills-and-chills-establishing-product-marketing Questions we cover in this episode...more
The Product Marketing Experts
Watershed VP of Marketing - Product Marketing & Communications
The Art of Writing with Meghan Keaney Anderson, CMO at Wanderlust Group
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Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghankeaney/ Questions we cover in this episode: 1. So, we of course worked together for a while at HubSpot! And now we’re both onto new things. Tell us about what you’re working on now. 2. One thing I think everyone w...more
The Product Marketing Experts
NetSpring VP of Product Marketing
Building Out a Product Marketing Team with Thomas Dong, VP of Product Marketing at Heap
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Find Thomas on LinkedIn here: https://www.linkedin.com/in/tomdong/ Join Thomas on Sharebird here: https://sharebird.com/profile/thomas-dong Heap is hiring! Check out career opportunities here: https://heap.io/careers Questions we cover in this episode: 1. Tell me about your career path to bec...more
The Product Marketing Experts
Natixis Chief Marketing Officer, Dalenys & Xpollens Payment Solutions
Pricing for Growth and Profitability with Yannick Kpodar, Global Director, Product Marketing at PayFit
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Connect with Yannick on LinkedIn here: https://www.linkedin.com/in/yannickkpodar/ Join Yannick on Sharebird here: https://sharebird.com/profile/yannick-kpodar Check out Yannick's upcoming masterclass here: http://www.careerhackeracademy.com/ Questions we cover in this episode: 1. Tell me abou...more
The Product Marketing Experts
Square Global Head of PMM and Content Marketing, TIDAL
Market Research and Personas with Agustina Sacerdote, Product Marketing Lead at Square
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Connect with Agustina on Linkedin here:https://www.linkedin.com/in/agustinasacerdote/ Join Agustina on Sharebird here: https://sharebird.com/profile/agustina-sacerdote Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. What are the areas PMMs should...more
The Product Marketing Experts
ICONIQ Capital Product & Content Marketing
Cross-Functional Work with Natalie Louie, Senior Director of Product Marketing at Zuora
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Connect with Natalie on Linkedin here: https://www.linkedin.com/in/natalielouie/ Join Natalie on Sharebird here: https://sharebird.com/profile/natalie-louie Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. What does product marketing look like at...more
The Product Marketing Experts
Let's Talk Revenue with Robin Pam, Senior Director of Product Marketing at Optimizely
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Connect with Robin on Linked in here: https://www.linkedin.com/in/robinpam/ Join Robin on Sharebird here: https://sharebird.com/profile/robin-pam-2 Questions we cover in this episode: 1. I’d love to hear about your journey at Optimizely, you’ve been there for over 6 years and have gone ...more
The Product Marketing Experts
Unity Vice President Product Marketing
Solutions Marketing with Jon Rooney, SVP Product & Solutions Marketing at New Relic
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Connect with Jon here: https://www.linkedin.com/in/jonrooney/ Join Jon on Sharebird here: https://sharebird.com/profile/jon-rooney Follow Jon on Twitter: https://twitter.com/rooneythesis?lang=en Questions covered in this episode: 1. Tell me about your career path to becoming the VP of PMM at ...more
The Product Marketing Experts
A Highlight of our Top 5 Episodes ever & Happy Thanksgiving.
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Because it’s a holiday I wanted to take a break this week and hang with the fam, so we’re not doing an episode this week, but I still wanted to give you something to listen to. So I’m going to share the top 5 episodes of the podcast based on downloads, and tell you why I enjoyed that chat. Feel f...more
The Product Marketing Experts
Gem Head of Marketing
Working with Sales with Jeff Beckham, Head of Product & Content Marketing at Mixpanel
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Connect with Jeff on Linkedin: https://www.linkedin.com/in/beckhamjeff/ Join Jeff on Sharebird here: https://sharebird.com/profile/jeff-beckham Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. So today we’re going to focus on working with sales an...more
The Product Marketing Experts
Pinterest Director of Product Marketing
Global and Remote Product Marketing with Susan J. Park, Head of Product Marketing, Global Gaming Ads at Facebook
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Connect with Susan on Linkedin: https://www.linkedin.com/in/susan-j-park-2ab2a58/ Join Susan on Sharebird here: https://sharebird.com/profile/susan-j-park Questions we cover in this episode: 1. Tell me about your career path to becoming a PMM? 2. How has your job changed since Covid? Did ...more
The Product Marketing Experts
Google Global Head of Growth Go-to-market, Google Maps Platform
Developing Your Product Marketing Career with Madeline Ng, Head of Marketing at Google Maps
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Connect with Madeline on Linkedin: https://www.linkedin.com/in/madelinen/ Join Madeline on Sharebird here: https://sharebird.com/profile/madeline-ng/activity Questions we cover in this episode: 1. How much do you miss the MK’s right now? 2. Tell me about your career path to becoming a PMM...more
The Product Marketing Experts
Marketing Strategy Consultant
Product Launches with Daniel J. Murphy, Director of Marketing at Privy
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Connect with Daniel on Linkedin: https://www.linkedin.com/in/-danieljmurphy/ Join Daniel on Sharebird here: https://sharebird.com/profile/daniel-j-murphy Interested in theThe Product Launch Masterclass? Find out more here: https://www.theproductlaunchmasterclass.com/home Questions we covered in ...more
The Product Marketing Experts
Braze Vice President & GM, Global SMB
Managing Tense Stakeholder Relationships with Sunny Manivannan, VP Product Marketing at Braze
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Connect with Sunny on Linkedin: https://www.linkedin.com/in/sunnymanivannan/ Join Sunny on Sharebird here: https://sharebird.com/profile/sunny-manivannan Questions we cover in this episode: 1. Tell me about your career path to becoming a product marketer. 2. Can you tell me about some of you...more
The Product Marketing Experts
Panorama Education Head of Product Marketing
Creating The Product Marketing Function at Your Company with Jeffrey Vocell, Director of Product Marketing at Iterable
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Check out Jeffrey's article here: https://www.hubspot.com/careers-blog/the-ultimate-guide-to-getting-a-job-in-product-marketing Connect with Jeffrey on Linkedin: https://www.linkedin.com/in/jvocell/ Join Jeffrey on Sharebird: https://sharebird.com/profile/jeffrey-vocell-1 Questions we cover in t...more
The Product Marketing Experts
Thrive Capital Executive in Residence, Marketing
Product Marketing at a Hypergrowth Company (Stripe) with Krithika Muthukumar and Tanya Khakbaz, Product Marketing at Stripe
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Connect with Krithika Muthukumar here: https://www.linkedin.com/in/krithix/ Connect with Tanya Khakbaz here: https://www.linkedin.com/in/tanya-khakbaz-a725732/ Join them on Sharebird here: https://sharebird.com/profile/krithika-muthukumar-1 and https://sharebird.com/profile/tanya-khakbaz Questio...more
The Product Marketing Experts
Wrike Vice President Product Marketing / GTM
Pricing and Packaging with Chris Mills, VP of Product Marketing at SalesLoft
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Connect with Chris Mills on Linkedin: https://www.linkedin.com/in/chrisamills-sf/ Join Chris on Sharebird: https://sharebird.com/profile/chris-mills Questions we cover on this episode: 1. What does product marketing look like at SalesLoft? How did you make your way to VP there? 2. Wha...more
The Product Marketing Experts
Adobe Head of Lightroom Product Marketing
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 2)
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Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/ Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM? 2. Basics: Why is a launch valuable in general?...more
The Product Marketing Experts
Adobe Head of Lightroom Product Marketing
Product Launches with Mary Sheehan, Head of Product Marketing at Adobe (Part 1)
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Connect with Mary Sheehan on Linkedin: https://www.linkedin.com/in/maryshirleysheehan/ Join Mary on Sharebird: https://sharebird.com/profile/mary-shirley Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM? 2. Basics: Why is a launch valuable in general?...more
The Product Marketing Experts
Clari VP, Solutions Marketing
Working with Product with April Rassa, Head of Product Marketing at HackerOne
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Connect with April Rassa on Linkedin: https://www.linkedin.com/in/arassa/ Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM? 2. Why is it so important for PMMs to be tightly integrated and on the same page with product? 3. How can PMMs build a...more
The Product Marketing Experts
Hashi Senior Director of Product Marketing
Brand & Product Marketing with Diana Smith, Director of Brand & Product Marketing at Twilio.org
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Connect with Diana Smith on Linkedin: https://www.linkedin.com/in/dianaharlansmith/ Join Diana on Sharebird: https://sharebird.com/profile/diana-smith Questions we cover on this episode: 1. Tell me about your career path to becoming a PMM? 2. So in your role now you’re the Director of Product...more
The Product Marketing Experts
Foursquare Senior Product Marketing Manager
Breaking into Product Marketing with Naike Romain, Sr. PMM at Foursquare
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Connect with Naike Romain on Linkedin and Twitter. Join Naike on Sharebird: https://sharebird.com/profile/naike-romain Question we cover in this episode: 1. Let’s start way back, when you were a kid, what did you want to do when you grew up? 2. What did you go to school for, when you...more
The Product Marketing Experts
Brand Strategy with Anthony Kennada, Chief Marketing Officer at Front
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Connect with Anthony Kennada on Linkedin: https://www.linkedin.com/in/akennada/ Join Anthony on Sharebird: https://sharebird.com/profile/anthony-kennada Questions we covered in this episode: 1. Lakers vs Celtics 2. How Anthony got into marketing and his journey to becoming a CMO 3. How d...more
The Product Marketing Experts
Hotjar Senior Product Marketer
Consumer Psychology, with Phill Agnew, Director of Product Marketing at Brandwatch
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One of the things Alex and I set out to achieve with this podcast, is to champion product marketing. And a huge part of that is not only making product marketing more popular but helping standardize how we work. That's important, being a pmm today is a little to much of an art. Shrouded in myster...more
The Product Marketing Experts
Appcues VP Marketing
Product Led Growth with Eric Keating, VP of Marketing at Appcues
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Connect with Eric Keating on Linkedin: https://www.linkedin.com/in/erickeating/ Questions we covered in this episode: 1. Kids and Zoom 2. How Eric got into Marketing 3. What is Product Led Growth? 4. Why is it growing so fast right now? 5. What should PMMs doin at a PLG company? 6. P...more
The Product Marketing Experts
GTM Leader | Marketing Author | Career Coach
Interviewing for a PMM Role with Abdul Rastagar, Director at TalkDesk
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Interviews are pretty pressure packed situations. You have a very limited amount of time to make an impression on a small group of people who will decide if you get the job or not. You’re trying to show you know you stuff, impress them, stand out, all while maintaining your cool and showing that ...more
The Product Marketing Experts
Nextdoor fmr Head of Growth and Product Marketing
Working with Product with Dan Laufer, Head of Growth & Product Marketing at Nextdoor
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Connect with Dan Laufer on Linkedin: https://www.linkedin.com/in/dlaufer/ Join Dan on Sharebird here: https://sharebird.com/profile/dan-laufer Questions we covered in this episode: 1. How do you add value to PMs and the product team? 2. How do you build a good relationship with Product? 3....more
The Product Marketing Experts
Product Positioning with April Dunford, Author of Obv!ously Awesome
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April Dunford, Startup market strategy + positioning. Author - Obviously Awesome. Connect with her here: - Linkedin - Twitter Questions we covered in this episode: 1. How did April develop her positioning skills? (3:19) 2. How did she develop her method? (10:33) 3. Examples of positioning...more
The Product Marketing Experts
Discord Vice President, Global Head of Marketing
B2C Product Marketing with Mike Polner, Global Head of Product Marketing, Uber Eats
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Marcus and Mike Polner, Global Head of Product Marketing | Uber Eats, discuss: 1. What's it been like working at Uber Eats through this pandemic? 2. How are B2B and B2C similar, different, and what can B2B learn from B2C? Product led growth, and the consumerization of software. 3. W...more
The Product Marketing Experts
Anthropic Product Marketing Leader
Messaging with Kevin Garcia, Director of Product Marketing, Segment
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Connect with Kevin Garcia on Linkedin: https://www.linkedin.com/in/kgarcia001/
Join him on Sharebird: https://sharebird.com/profile/kevin-garcia
The Product Marketing Experts
Square Product Marketing Lead
Building a Product Marketing Team with Patrick Cuttica, Director of PMM Sprout Social
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Connect with Patrick Cuttica on Linkedin: https://www.linkedin.com/in/patrickcuttica/
Join him on Sharebird here: https://sharebird.com/profile/patrick-cuttica
The Product Marketing Experts
Zendesk Senior Director, Technology Marketing and Communications
The Product Marketing Career Path, with Teresa Haun, Director PMM, Zendesk
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Navigating and taking control of your career as a pmm is really really important. I LOVE product marketing but growing your career as a PMM can be a struggle. Product Marketing is often different at different companies, the scope is often ambiguous, it’s hard to measure the impact of our work, an...more
The Product Marketing Experts
Welcome to the Product Marketing Experts
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In this episode Marcus and Alex introduce you to the show. Who we are, what we're trying to achieve, and what you can expect to learn from The Product Marketing Experts. Next week we'll rollout our first real episode with Teresa Haun, Director of Product Marketing at Zendesk. Don't forget to ch...more